11 lessons on UX in the UAE

In the occasion of World Usability Day 2014, I presented 11 lessons on UX in the UAE during a session by @UX_UAE at New York University Abu Dhabi, UAE. These lessons were drawn from my observations and experiences over the past few years. What other UX lessons did you learn?
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  • 1. 11 lessons on UX in the UAE Observations, experiences and tips I’ve learnt over the past few years
  • 2. • Who am I • Content of this presentation • Lean Start-up workshop Mohammed Abdulmajid @mxmajid
  • 3. 1 Everyone says they care about mobile experience… While they secretly don’t! • Responsive design doesn't necessarily mean good UX. • Don’t test mobile responsiveness on your desktop, use a smartphone… A couple of smartphones.
  • 4. 2 UX must be a collaborative and holistic effort. • Multi-talented with different and contrasting skills are the only way to deliver great results. • There is no one-size-fit-all UX process. • UX is a journey that many failed to go through on every project.
  • 5. 3 People love to create apps… Even when they don’t need one! • Please consider a responsive site first. It’s better in most scenarios, cheaper and more sustainable. • Focus on one to three key tasks for your first app (MVP), then iterate. • Think about all the touch points and do your best to integrate.
  • 6. 4 Why should we care about usability on intranets? After all, our customers are not using it! • Maybe you don’t need an intranet! Think about your employees and their core needs, then think about how various intranet applications can help them. • Building a great intranet requires a specialized multidisciplinary team. • Use iterative approach to enhance design and usability “Continuous improvement” Photo by
  • 7. 5 90%* of websites in this region are over designed. Your homepage doesn't have to include everything your website has to offer. • “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” - Antoine de Saint-Exupery • Think of every element on your homepage, and remember that your homepage might not be the landing page. * This is a made-up percentage for presentation purposes only!
  • 8. “If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea - no matter how appallingly bad -can be made usable in the right circumstances, with enough effort.” Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
  • 9. 6 You have to understand the business first to do good UX. • Don’t review designs before you ask about two things: (1) Business objectives and (2) User needs. • Every business challenge is unique, and every design process is different. • Think about your user’s experience in every step of the process.
  • 10. 8 Creating an app? Either focus on making it look good, or function well… But why can’t we do both! • Balance usability, utility and desirability - the three elements of good design. • Dive deep to understand how design can help you meet your users’ needs and speak to their aspirations.
  • 11. 9 Don’t take the first advice… Ask the right questions, and do your research! • Jargon doesn’t matter. • Offering 20 services with a team of four, doesn’t work. • Always trust what you experience yourself.
  • 12. 10 UX is not only for apps and websites! • Even the signage on your office should be a part of your UX. • Think about UX even when designing infographics.
  • 13. 11 UX design without research is visual design. • Always do your research and consult with others. • Research doesn’t have to be expensive and time consuming. • Read ‘Just Enough Research’ by Erika Hall
  • 14. Thank you @mxmajid Any questions?
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    Jul 23, 2017
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