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17_BelgiumVlajo_glowvation.pdf

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         Investment proposal                                                    BELGIUM                                         Jan Hendrickx / Dagny Vranckx / Zef Helsen / Tom Colyn / Niels Scheltiens  
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    Investment   proposal   BELGIUM     Jan   Hendrickx   /   Dagny   Vranckx   /   Zef    Helsen   /   Tom   Colyn   /   Niels   Scheltiens    Table   of    Contents    Administrative   details   ....................................................................................................................   4   Business   type   ................................................................................................................................................   4   Glowvation   .....................................................................................................................................................   4   The   idea   ...........................................................................................................................................................   4   Our   Mission   ....................................................................................................................................................   4   Our   Vision   .......................................................................................................................................................   4   Organizational   chart    ...................................................................................................................................   5   Market    analysis   .................................................................................................................................   6   The   market    .....................................................................................................................................................   6   Customers   ...........................................................................................................................................   6   Market    segmentation   .................................................................................................................................   6   Geographical ............................................................................................................................................................... 6   Demographic .............................................................................................................................................................. 6   Psychographic ............................................................................................................................................................ 6   Target    market    ...............................................................................................................................................   6   Positioning   .....................................................................................................................................................   6   Circuitous   competitors   ...................................................................................................................   7   Examples   .........................................................................................................................................................   7   TRX workout .............................................................................................................................................................. 7   Tendencies   ..........................................................................................................................................   7   Social   tendency   .............................................................................................................................................   7   Technological   tendency.............................................................................................................................   8    Achievability.......................................................................................................................................   8   Swot    matrix   ...................................................................................................................................................   8   Conclusions   swot    analysis   ........................................................................................................................   9   Strenghts ...................................................................................................................................................................... 9   Weaknesses ................................................................................................................................................................ 9   Opportunities ............................................................................................................................................................. 9   Threats .......................................................................................................................................................................... 9   Market    research   ................................................................................................................................   9   Survey   ..............................................................................................................................................................   9   Conclusion   ......................................................................................................................................................   9   Strengths ...................................................................................................................................................................... 9   Weaknesses ................................................................................................................................................................ 9   Opportunities .......................................................................................................................................................... 10   Threats ....................................................................................................................................................................... 10   Commercial   aspects   ......................................................................................................................   10   Corporate   identity   ....................................................................................................................................   10   The name of our Company ................................................................................................................................. 10   The name of our product .................................................................................................................................... 11   Slogan ......................................................................................................................................................................... 11   Website ...................................................................................................................................................................... 11   Future   ................................................................................................................................................   12   5   steps   ...........................................................................................................................................................   12   1   Our   product   changes   people’s   behaviour  .................................................................................................... 12      32   Glowrobic   as   powerfull   name  ......................................................................................................................... 12   3Methods   to   attain   at   large ‐ scale  ...................................................................................................................... 12   4 We tilt our existing marketing model to a larger distribution model .......................................... 13   5   The   glowrobic   businessmodel   is   very   accessible  ...................................................................................... 17    Attachments   ....................................................................................................................................   18    Attachement    nr.   1   .....................................................................................................................................   18      4 Administrative   details   Glowvation   Bondgenotenlaan   80   bus   8   3000   Leuven   Tel:   0473   51   59   59   info@glowvation.be   Business   type   Small   Business   Project   Light   Glowvation   Glowvation   is   the   word   combination   of    ‘Glow’   and   ‘Innovation’.   The   word   Glow   comes   from   the   foamsticks   which   take   an   important   part   in   our   concept.   Innovation   stands   for   our   young   and   dynamic   group   who   tries   to   introduce   a   new   concept   of    fitness   and   workout   into   the   world.   The   idea   Today,   the   demand   for   different   types   of    exercise   is   very   large.   During   an   exercise,   there   needs   to   be   a   fun   factor.   Fun   and   being   together   with   friends   are   important   needs   to   be   satisfied.   That’s   why   we   created   Glowrobic.   This   is   a   workout   which   takes   place   in   a   dark   room   and   every   participant   has   2   foamsticks   to   follow   the   instructor’s   movements.   EDM,   Electronic   Dance   Music,   will   be   the   music   during   the   workout.   Because   the   workout   is   held   in   a   dark   room,   nobody   will   be   afraid   or   ashamed   to   participate.   Nobody   sees   each   other   and   everyone   can   grow   at   their   own   pace   to   a   better   condition.   The   music   will   also   contribute   to   a   good   atmosphere   because   we   try   to   create   the   same   feelings   of    experiencing   a   festival   like   Tomorrowland.   As   a   result,   the   participants   will   forget   that   they   are   working   out.   We   did   some   market   research   and   found   out   that   a   workout   with   foamsticks   doesn’t   currently   exist.   In   the   future,   we   would   like   to   organize   workouts   during   the   night.   For   example   in   the   summer   when   it   is   too   hot   during   the   day.   Our   Mission   Glowvation   has   the   mission   to   get   either   young   or   older   people   to   discover   a   new   way   of    fitness.   We   try   to   do   this   by   taking   the   experience   prior   to   the   physical   aspect.   We   try   to   find   a   healthy   balance   between   sweating,   working   and   having   fun.   We   try   to   achieve   this   by   letting   the   people   sport   in   a   unique   setting   and   atmosphere.   Our   Vision   In   the   future   we   wish   to   be   a   fixed   value   in   the   world   of    sports.   We   think   that   our   workout   will   be   a   new   trend   that   represents   exercising   and   having   fun.   Innovation   and   hard   work   are   our   two   main   goals   to   improve   our   workout   over   and   over   again.  
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