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3.Assignment 3_Group Assignment _Qs

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Assignment 3 / Group Assignment Taylor’s Business Foundation Programme Introduction To Marketing / BUS3!3 Septem er Semester 2013 Assignment 3 / Group Assignment (25%): Students are required to work in a group of 3 to 4 members. Students will be allocated one case study to analyse and attempt. The case study comprised of a few questions. Students are strongly encouraged to exhaust relevant syllabus taught and guided throughout the semester to attempt all the questions. Choose either one o
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  Assignment 3 / Group AssignmentTaylor’s Business Foundation ProgrammeIntroduction To Marketing / BUS3!3Septem er Semester 2013  Assignment 3 / Group Assignment (25%): Students are required to work in a group of 3 to 4 members. Students will be allocated one casestudy to analyse and attempt. The case study comprised of a few questions. Students are stronglyencouraged to exhaust relevant syllabus taught and guided throughout the semester to attempt allthe questions.   Choose  either one of the following case study to attempt please refer to the attachments for the detail of case study. Case study 1:Abou Shara !estaurant: Creating Customer a#ue $he #d&'ashioned ay !uestions 1 #escribe $bou Shakra in terms of the value it provides for customers. (2* mars)2 #o you think $bou Shakra should develop a high%growth expansion strategy& 'hy or why not& (2* mars)3 Should $bou Shakra spend more on advertising than is currently expended& (2* mars)+ Suggest T'( )*+ other methods by which $bou Shakra can provide value to itscustomers. (+* mars)  Or  Case study 2:,a-i .eans: .eans $hat 'it !uestions 1 ,ndicate and explain -,/ )0+ factors contributed to the success of 1avi 2eans& (2* mars)2 ow would you define the companys target market& 'hat is the current positioningstrategy& 5riefly explain 1avis 46s. (2* mars)3 Suggest T'( )*+ methods by which 1avi can segments and targets the 1alaysianconsumer 7ean market. (2* mars)+ 6rovide T'( )*+ recommendations would you make to help 1avi keep up the brandimage and enhance the connection to the target market& (+* mars)  Assessment detai#s Students are required to submit $ssignments in hardcopy  into the designated collection box atthe entrance of the 5usiness #ivisional (ffice level * and to submit a sotcopy of your assignment in 'ord #ocument format into 0igita# 0ropbo  and $urnitin  via Ti1/S. #eadlinesmust be strictly adhered to. $ll assignments must use the  Assignment Cover Sheet and  Assignment Feedback Form  )page 88 and 8* of the 1,5+   when submitting both the hard andsoftcopies.   ate Submission o Assignmentso etensions  will be granted for late assignment submissions. A #ate pena#ty  will be applied toan assessment item submitted after the date for submission as stated in the assignmentspecification or a later date agreed to by the module leader in response to an application for anextension of time. The late penalty will take the form of a deduction of a fixed percentage of marks )09+ per day up to a maximum period of five )0+ days at which time the assignment will be assigned :ero marks.$ll students must adhere to the Taylors ;niversitys /xaminations $ssessment 6olicies and6rocedures 1anual. <ey information can be found in the program website)http ==portals.taylors.edu.my+. ord imits There is not word limit for this assignment. 4#ease use $imes e !oman 15 #ine spacing and a ont si6e o 120ue: ee 13 (3 rd  .anuary 2*1+)7 'riday7 5 pm

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