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Transcript   BANKINGDAILY QUIZENGLISHFRESH VACANCYGK UPDATESIBPS CLERKIBPS POINTERVIEW PREPRESULTSSAMPLE PAPERSSHORTCUTSSSC Quick notes on Marketing Marketing: Marketing is nothing but to Tell about your product and to sell it.The technical definition is“Marketing is the process of planning and executing the concepts, pricing,promotion and distribution of ideas/goods/services to satisfyindividual's/organizational”.Marketing is the process of communicating the value of a product or serviceto customers, for the purpose of selling that product or service.There are several types of marketing are there, some of them are   Bench Marketing: The Bench Marketing is nothing but thecomparison of the business processes with competitors andimproving prevailing ones.   Drip Marketing: Drip Marketing is sending promotional items toClients.   Viral Marketing: Viral Marketing is marketing by the word of themouth, having a high pass rate from person to. The best examplefor this is creating a 'buzz' in the industry. Guerilla Marketing: Guerilla Marketing is an Unconventionalmarketing intended to get maximum results from minimalresources (Maximum results from Minimum resources)   Social Media Marketing: Marketing using online communities,social networks, blog marketing etc is called the social mediamarketing.   Internet Marketing: M marketing of products or services over theInternet is called Internet Marketing. It is also known as i-marketing, web-marketing, online-marketing, Search EngineMarketing (SEM) and e-Marketing.   Digital Marketing:  The marketing which uses digital advertisingis called digital marketing. Television, Radio, Internet, mobile etc.   Direct Marketing: If the company directly reaches to thecustomers on a personal basis (ex : phone calls, private mailings,etc) rather than traditional channel of advertising (like TV,Newspapers, etc) then that type of marketing is called the DirectMarketing. There are a number of types in direct marketing.Some of them are1.   Direct Mail Marketing:  Advertising material sent directly to home andbusiness addresses (This is the most common form of directmarketing)2. Telemarketing: It is the second most common form of directmarketing, in which marketers contact consumers by phone.3. Email Marketing: This type of marketing targets customers throughtheir email accounts (you might have observed them in your e mailstoo) Indirect Marketing: It is the distribution of a particular productthrough a channel that includes one or more re-sellers.   Difference between Direct and Indirect Marketing: Direct marketing is where the consumer hears about a product or servicefrom a sales person or associate, representing the company offering theproduct or service.Indirect marketing is where the consumer hears about a product or servicefrom a third party. The third party could consist of word of mouth fromanother customer, radio, television, newspaper, or billboards.For example, an advertisement may ask the prospect to call on a free phonenumber, mail in a response or order, or click on a link to a website. This is anexample of marketing is Direct Marketing.Example of Indirect marketing is Katrina Kaif, as she markets LUX but shedoesn’t own that company. Product Life Cycle (PLC): Product life cycle is a business analysis thatattempts to identify a set of common stages in the life of commercialproducts. In other words the 'Product Life cycle' PLC is used to map thelifespan of the product such as the stages through which a product goesduring its lifespan. Exam Syllabus &PatternNotification SBI ASSOCIATE PO (2986VACANCIES) Link ActiveNotification IBPS CLERK 2014 IBPS PO GK Power CapsuleSyllabus and PatternNotification FAQsIBPS PO 2014Notification IBPS PO 2014 RBI Assistants -NotificationFinancial AwarenessCapsuleRBI AssistantVacancies: DoubtsClarifiedLast Year Questions RBI ASSISTANTS - 506VACANCIES  Admit CardRRB Capsule (English)FAQsIBPS RRB 2014Notification IBPS RRB 2014 SBI Clerk GK Power Capsule (English)SBI Clerk GK Power Capsule (Hindi)SBI Clerk MarketingCapsuleSBI Clerk Computer CapsuleSBI : Frequently askedquestionsSBI Clerk: Pattern and Analysis Apply OnlineNotification: SBI ClerkVacancies (5400) SBI CLERK 2014-15VACANCIES Written Test ResultSBI PO Exam Analysis- 15th June 2014GK Questions Asked inSBI PO 2014SBI PO Exam Analysis(14June-Morning Shift)Share your ExamExperienceSBI GK Power Capsule: Part IILast Minute Tips for SBI POCall Letter DownloadSBI PO GK Power Capsule 2014 SBI PO 2014-15VACANCIES   IBPS CLERK ONLINE TESTSERIES RBI Assistants Interview BatchSSC CGL Tier II Batch Startingfrom 3rd Nov 2014Best of luck for IBPS PO IV SBI ASSOCIATE PO Own a Career Power Centre in Your City : Career Power Franchisee ProgramBankers Adda - Rules andRegulations Less than 80Between 81-90Between 91-100Between 101-110Between 111-120Between 121-130More than 131Change your voteVotes so far: 47145 Days left to vote: 349 5056 (10%)    7946 (16%) 10718 (22%) 10264 (21%) 6205 (13%) 3661 (7%) 3295 (6%) HOW MUCH IS YOUR TOTALATTEMPT IN IBPS PO IV?HOW MUCH DID YOU ATTEMPTIN REASONING SECTION IN IBPSPO IV? IMPORTANT ABBREVIATIONS:Ad:  Advertising MKT:  Marketing B2B:  Business to Business F500: Fortune 500 EM: Email DM: Direct Mail ABM:  Account Based marketing TAP: Targeted account programs DM: Digital Marketing SE: Search Engine SERP: Search Engine Results Page SEM: Search Engine Marketing SEO: Search Engine Optimization SMM: Social Media Marketing SMO: Social Media Optimization PPC: P ay Per Click PPA:  Pay Per Action PPI:  Pay Per Impression PPL: Pay Per Lead CTR:  Click through rate CPC:  Cost Per Click CPL: Cost Per Lead CPS: Cost Per Sale CMS: Content Management System CRM:  Content Relationship Management MAP: Marketing Automation Platform SFA: Sales Force Automation BI:  Business Intelligence MLM: Multi Level Marketing FDI:  Foreign Direct Investment POP: Point of Purchase Display R&D: Research and Development UPC: Universal Product Code POS: Point of Sale Display ROI: Return on Investment CLS: Costumer Location System RPM:  Resale Price Maintenance VAT: Value Added Tax CR: Concession Rate DRA:  Direct Response Advertising CLV:  Customer Lifetime Value eCommerce: Electronic Commerce CRM:  Customer Relationship Management Financial AwarenessCapsule for SBI PODescriptive TopicsCapsule for SBI POHow to Crack SBI POin 2 MonthsSyllabus and Pattern of SBI PO ExamSBI PO : DoubtsClarifiedSBI PO Notification2014Salary Structure of Bank PO & ClerkIBPS SelectedCandidates: Know your colleagues joining thesame bank as you Allotted a Bank inIBPS. What next?Waiting List (ReserveList) for IBPS PO IIIand IBPS Clerk IIIIBPS PO III: FinalResult OutIBPS Clerk III: FinalResultIBPS Clerk II: FourthRound of AllocationsIBPS PO II - FourthRound of Allocations IMPORTANT POSTS ONIBPS RESULTS SBI Specialist Officer Exam: Last MinuteStrategyDownload Admit CardNotification SBI SO VACANCIES 2014 IBPS SO Final ResultOutInterview Call Letter Written Test ResultIT Officer SyllabusHR Syllabus Apply OnlineSpecialist Officer 2014Notification Out! IBPS SPECIALISTOFFICER 2014 IBPS Clerk III FinalResultIBPS Clerk III InterviewCapsuleInterview SchedulePoll: IBPS Clerk IIIScoresWritten Test ResultGK Power Capsule for IBPS Clerk IIIInsights from previousyear  Apply Online for IBPSClerk 3IBPS Clerk IIINotification IBPS CLERK III IBPS PO III FinalResultInterview CapsuleIBPS PO III ScoresCut-Off Marks inWrittenWritten Test Result OutGK POwer Capsule for IBPS PO IIIDownload IBPS PO III Admit Card IBPS PO III Less than 10Between 11-14Between 15-18Between 19-22Between 23-26More than 27Change your voteVotes so far: 30093 Days left to vote: 349 1018 (3%)    3169 (10%) 6043 (20%) 8249 (27%) 6889 (22%) 4725 (15%)Less than 10Between 11-13Between 14-16Between 17-19More than 20Change your voteVotes so far: 28759 Days left to vote: 349   4064 (14%) 7077 (24%) 6999 (24%) 5552 (19%) 5067 (17%) HOW MUCH DID YOU ATTEMPTIN QUANT SECTION IN IBPS POIV? Less than 15Between 16-20Between 21-25Between 26-30More than 30Change your voteVotes so far: 26575 Days left to vote: 349 3856 (14%) 8352 (31%) 8369 (31%) 3897 (14%) 2101 (7%) HOW MUCH DID YOU ATTEMPTIN ENGLISH SECTION IN IBPS POIV? Less than 15Between 16-20Between 21-25Between 26-30More than 30Change your voteVotes so far: 26418 Days left to vote: 349 1194 (4%)    3660 (13%) 7690 (29%) 7842 (29%) 6032 (22%) HOW MUCH DID YOU ATTEMPTIN GENERAL AWARENESSSECTION IN IBPS PO IV? Less than 14Between 15-16Between 17-18More than 19Change your voteVotes so far: 25731 Days left to vote: 349   2633 (10%) 7487 (29%) 9978 (38%) 5633 (21%) HOW MUCH DID YOU ATTEMPTIN COMPUTER SECTION IN IBPSPO IV? IBPS PO IV GK Power Capsule YesNoDoesn't Matter Change your voteVotes so far: 61005 Days left to vote: 332   37700 (61%) 20496 (33%) 2809 (4%) SHOULD SSC EXAM BE ONLINE? BA Reader is Maha-Crorepati SBI PO INTERVIEW BATCHES
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