1. About Us 2. has 10 offices with 500+ employees strategically located to service your business. 3. San Francisco is proud to work with the…
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  • 1. About Us
  • 2. has 10 offices with 500+ employees strategically located to service your business.
  • 3. San Francisco is proud to work with the following client partners.
  • 4. Technology + Creative Media Analytics Strategy The Team
  • 5. creates experience led campaigns that are accountable to measurable objectives.
  • 6. What does “experience led” mean? VS. Traditional approach Integrated Campaign: Translate TV to all other relevant media Big Idea: Television approach Integrated Campaign: Use all relevant media to draw people into the interaction idea. Big Idea: Brand Interaction
  • 7. Every customers journey is unique. We connect the dots to create a fully integrated consumer experience awareness consideration purchase service loyalty PR TV Radio Print Direct Mail Store Call Center Store Mail Search IM/Chat Blogs 3 rd Party Site Online Ads Email Digital OOH Website Mobile IM/Chat Blogs Email Newsletter Interactive Non-Interactive Mobile Digital TV IM/Chat OOH Word of Mouth Landing Page Brand Micro-sites POS POS Packaging Email Call Center 3 rd Party Sites Blogs
  • 8. Media Overview <ul><li>Our media team works side-by-side with all internal and external partners to generate ideas that cut through the online clutter </li></ul><ul><li>Collaborates with all agency disciplines </li></ul><ul><li>Iterative process: Test & Learn </li></ul><ul><li>Responsible for annual billings of $55MM </li></ul>
  • 9. Media Approach <ul><li>We take a holistic approach to media, providing our clients with a full range of services </li></ul><ul><li>Planning </li></ul><ul><ul><li>Media strategy, research and planning </li></ul></ul><ul><li>Buying </li></ul><ul><ul><li>DR & brand advertising </li></ul></ul><ul><ul><li>Search marketing </li></ul></ul><ul><ul><li>Strategic partnerships </li></ul></ul><ul><ul><li>Affiliate marketing </li></ul></ul><ul><ul><li>Emerging media </li></ul></ul><ul><li>Implementation </li></ul><ul><ul><li>Trafficking, tracking, maintenance & optimization </li></ul></ul>
  • 10. Analytics Overview <ul><li>Analytics is the means by which to hold campaigns accountable </li></ul><ul><li>Determine strategic objectives and specific campaign goals </li></ul><ul><li>Develop testing strategies </li></ul><ul><ul><li>Gather intelligence that ultimately improves the performance of marketing </li></ul></ul><ul><li>Deliver reporting customized to meet client needs </li></ul><ul><ul><li>Show campaign performance against stated KPIs </li></ul></ul><ul><ul><li>Used to inform and adjust campaign strategy and tactics </li></ul></ul>
  • 11. Analytics Toolbox <ul><li>1 Campaign analytics </li></ul><ul><li>Understand how consumers are interacting with online marketing </li></ul><ul><li>Search marketing </li></ul><ul><li>Online advertising </li></ul><ul><li>Email marketing </li></ul><ul><li>Mobile marketing </li></ul><ul><li>2 Brand analytics </li></ul><ul><li>Understand how consumers are impacted by online marketing </li></ul><ul><li>Awareness </li></ul><ul><li>Brand familiarity and favorability </li></ul><ul><li>Purchase intent </li></ul><ul><li>3 Site analytics </li></ul><ul><li>Understand what is happening on the website </li></ul><ul><li>Visits & visitors </li></ul><ul><li>Pages & pathing </li></ul><ul><li>Interaction metrics </li></ul> offers through-the-line analytics on all aspects of digital marketing
  • 12. Data & Technology Partners <ul><li> works with all industry leading vendors, drawing on best of breed tools to quantify effectiveness </li></ul>Ad Serving Site Analytics Research
  • 13. Report Examples <ul><li>Reports provide actionable data to the agency and client team, enabling campaign optimization and iterative learning. </li></ul>
  • 14. Case Studies
  • 15. <ul><li>Marketing strategy </li></ul><ul><li>Banner/email design and development </li></ul><ul><li>Online media planning & buying </li></ul><ul><li>Search engine marketing </li></ul><ul><li>Email marketing </li></ul><ul><li>Viral campaigns & promotions </li></ul><ul><li>Tracking & optimization </li></ul><ul><li>Strategic planning </li></ul><ul><li>Analytics & customer research </li></ul><ul><li>Information architecture </li></ul><ul><li>Web design & development </li></ul><ul><li>Search engine optimization </li></ul><ul><li>CMS & technology solutions </li></ul><ul><li>Intranets & portals </li></ul><ul><li>Quality assurance </li></ul><ul><li>Program management </li></ul><ul><li>Digital indoor & outdoor displays </li></ul><ul><li>Kiosks </li></ul><ul><li>iTV </li></ul><ul><li>Word of mouth </li></ul><ul><li>Mobile </li></ul><ul><li>Social computing </li></ul>
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