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Adler Display Social Marketing Seminar

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2. Adler Display presents Social Marketing for the Trade Show Professional Guest Speakers: Kris McCurry, EVP, Brave New Markets Sara Nieburg, VP, Brave New Markets…
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  • 2. Adler Display presents Social Marketing for the Trade Show Professional Guest Speakers: Kris McCurry, EVP, Brave New Markets Sara Nieburg, VP, Brave New Markets Welcome
  • 3. <ul><li>What is Social Marketing? </li></ul><ul><li>Social Marketing Tools </li></ul><ul><li>Choosing the Right Social Marketing for Your Business </li></ul><ul><li>Social Marketing Do’s and Don’ts </li></ul><ul><li>How to Get Started (and Keep Up!) </li></ul><ul><li>Case Study: How One Conference Found Success through Social Marketing </li></ul>What We Will Discuss
  • 4. <ul><li>The practice of using online tools to gain exposure, increase traffic, build relationships/partnerships and engage with customers/prospects </li></ul><ul><li>It’s about word-of-mouth </li></ul><ul><li>Social marketing is two-sided </li></ul><ul><li>It’s about conversation </li></ul><ul><li>Social marketing takes time </li></ul>What is Social Marketing?
  • 5. Why is Social Marketing Important? http://current.com/items/89891774_twouble-with-twitters.htm
  • 6. <ul><li>The world has gone virtual – if you’re not there, you’re missing out </li></ul><ul><li>This generation and those to come rely heavily on Internet-based communication to do business </li></ul><ul><li>It’s a very low-cost way to build and sustain relationships and loyal buyer communities </li></ul><ul><li>It’s a very low-cost way to announce new products and services </li></ul>Why is Social Marketing Important?
  • 7. Social Marketing Tools <ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Technorati </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Blogs </li></ul><ul><li>And many more </li></ul>
  • 8. Kinds of Social Media
  • 9. Kinds of Social Media <ul><li>Blogs </li></ul><ul><li>Personal Web Pages </li></ul><ul><li>Wikis </li></ul><ul><li>Article Sites </li></ul><ul><li>Microblogs </li></ul><ul><li>Wikipedia </li></ul><ul><li>Ezine Articles </li></ul><ul><li>Twitter </li></ul>
  • 10. Kinds of Social Media <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Classmates.com </li></ul>
  • 11. Kinds of Social Media <ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Zoomr </li></ul>
  • 12. Kinds of Social Media http://www.youtube.com/watch?v=ivjybzdXVmI
  • 13. Kinds of Social Media <ul><li>Digg </li></ul><ul><li>Deli.cio.us </li></ul><ul><li>Technorati </li></ul><ul><li>StumbleUpon </li></ul>
  • 14. <ul><li>Find Out Where Your Customers are Hiding </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Ask Them! </li></ul></ul><ul><li>Find Your Competitors </li></ul>Choosing the Right Social Marketing
  • 15. <ul><li>Determine Your Goal </li></ul><ul><ul><li>Drive Traffic to Your Booth </li></ul></ul><ul><ul><li>Promote an Event </li></ul></ul><ul><ul><li>Build Brand Awareness </li></ul></ul><ul><ul><li>Solicit Product Feedback </li></ul></ul><ul><ul><li>Improve Customer Loyalty </li></ul></ul><ul><ul><li>Collaborate with Customers </li></ul></ul><ul><ul><li>Showcase Your Expertise </li></ul></ul>Choosing the Right Social Marketing
  • 16. How to Get Started (and Keep Up)
  • 17. <ul><li>LinkedIn – Networking for Business </li></ul><ul><ul><li>Free Standard Membership </li></ul></ul><ul><ul><li>Create Business Profile </li></ul></ul><ul><ul><li>Add Your Company </li></ul></ul><ul><ul><ul><li>Make Connections </li></ul></ul></ul><ul><ul><ul><li>Promote Your Expertise </li></ul></ul></ul><ul><ul><ul><li>Join and Contribute to the Community </li></ul></ul></ul>How to Get Started (and Keep Up)
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  • 49. <ul><li>Social Marketing Do’s </li></ul><ul><li>Be Authentic and Genuine </li></ul><ul><li>Be Relevant and Important </li></ul><ul><li>Be Consistent </li></ul><ul><li>Use an Appropriate Profile Picture </li></ul><ul><li>Think Before You Post </li></ul><ul><li>Invite People Into Your Network </li></ul><ul><li>Be an Active Participant </li></ul>Social Marketing Do’s & Don’ts
  • 50. <ul><li>Social Marketing Don’ts </li></ul><ul><li>Post Anything You Don’t Want Everyone to See </li></ul><ul><li>Be a Bore to Your Audience </li></ul><ul><li>Be Repetitive </li></ul><ul><li>Try to Sell </li></ul>Social Marketing Do’s & Don’ts
  • 51. <ul><li>19 Year Old Conference </li></ul><ul><li>Held Two Times Per Year </li></ul><ul><li>600-800 Attendees </li></ul><ul><li>60-70 Demonstrators Launching their Products </li></ul><ul><li>Tech-savvy Audience </li></ul><ul><li>Influential Press, VCs, Pundits </li></ul><ul><li>Highly Immersed in Social Media Tools </li></ul>Case Study: DEMO Conference
  • 52. <ul><li>Primary Tools </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Video Library </li></ul></ul>Case Study: DEMO Conference
  • 53. Case Study
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  • 59. Final Notes <ul><ul><li>Familiarize Yourself with the Tools </li></ul></ul><ul><ul><li>Find Out Which One(s) Your Audience Uses </li></ul></ul><ul><ul><li>Create a Long-Term Plan </li></ul></ul><ul><ul><li>Assign a Social Marketing Champion </li></ul></ul><ul><ul><li>Engrain Social Marketing into Your Culture </li></ul></ul><ul><ul><li>Share Your Success with Us! </li></ul></ul>
  • 60. Final Notes <ul><ul><li>Check out Mashable.com for on-line Social Marketing How-To’s! </li></ul></ul><ul><ul><li>www.Mashable.com </li></ul></ul>
  • 61. Final Notes <ul><ul><li>Questions? Feedback? Contact Us! </li></ul></ul><ul><ul><li>Join us on LinkedIn: http://www.linkedin.com/groups?gid=1222687&trk=hb_side_g </li></ul></ul><ul><ul><li>E-mail Kris: [email_address] </li></ul></ul><ul><ul><li>E-mail Sara: [email_address] </li></ul></ul><ul><ul><li>E-mail Bill: [email_address] </li></ul></ul>
  • 62. Thank You!
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