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1. Vinod Kumar Bishnoi1 and Ruchi Sharma analysis the The Impact of TV Advertising on Buying Behaviour: A Comparative Study of Urban and Rural Teenagers. Teenagers of rural area are more attractive towards v commercials than urban area teenagers. Rural teenagers collectively decide with their family members, products to be purchased due to exposure to TV advertisements while it is not so with their urban counterparts. Urban area teenagers are not influence by the advertisement of the product, wh
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  1.   Vinod Kumar Bishnoi1 and Ruchi Sharma analysis the The Impact of TV Advertising on Buying Behaviour: A Comparative Study of Urban and Rural Teenagers. Teenagers of rural area are more attractive towards v commercials than urban area teenagers. Rural teenagers collectively decide with their family members, products to be  purchased due to exposure to TV advertisements while it is not so with their urban counterparts. Urban area teenagers are not influence  by the advertisement of the product, which is not required to them while it is not with the urban area teenagers. 2.   Dr. D.Prasanna Kumar & K. Venkateswara Raju studied the role of The Role of Advertising in Consumer Decision Making. Researcher conclude that advertisement plays a role in filling incomplete information in people mind to take a decision on purchase of a  product. An advertisement reaching a potential buyer while the buyer is seeking information will have a greater impact, since the buyer is spared the time and effort needed to seek out this information himself and is less likely to turn to competing brand advertisements to obtain the additional information. 3.   Dr. D. Appala Raju, Dr. P. Sree Devi studed Means of Advertisement Impact on Consumer Buying Behaviour With Reference to Health Drinks in Kuppam. Advertisement not only is useful for promotion activities but it is also use full for awareness crating activities, Television is the major medium of advertisements 4.   T. RAVIKUMAR analysis A STUDY ON IMPACT OF VISUAL MEDIA ADVERTISEMENTS ON WOMEN CONSUMERS BUYING BEHAVIOUR IN CHENNAI CITY. In this research it is conclude that visual advertisement and women buying behavior are closely related to each other’s . Women get maximum influenced by the visual advertisement. it is found that women consumers‟  attitude towards visual media advertisements and women consumers‟ buying  behavior are directly related with each other.  5.   Ankita Shrivastava , Dr. Vikram Bisen studed the CONSUMERS’ BUYING AND SWITHCING BEHAVIOR DUE TO ADVERTISEMENT: A STUDY ON SHAMPOO BRANDS. This research conclude that Price, availability and Packaging of the product affect the buying decision of the shampoo but advertisement plays an important role in changing buying decisions of the shampoo. Many  people are concern of price, quality , quantity and also offers with the  product before making a decision. Also, it has been seen that various factors influence the switching behaviour of the consumers like impact of packaging, price rise of current brand, scheme of brands, impact of advertisement, non-availability of brand, to try new option and influence by others etc 6.   Rakesh Kumar studied the IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO FOUR SELECTED WASHING PRODUCTS IN SHIMLA DISTRICT OF HIMACHAL PRADESH. Among the four washing machine product surf excel is considered to be the best known only  because of his advertisement and its advertisement could be easily recalled remembered and understood by majority of respondents. Out of the media used for advertisement television was the most popular and effective method for promoting a particular brand. But it was also seen that excess repetition of advertisements cause irritation in the minds of the consumer as access of every thing is bad. 7.   Biswajita Parida studied the PRESENCE OF CHILDREN IN ADVERTISEMENTS AND ITS IMPACT ON CONSUMERS’ PURCHASEBEHAVIOUR. It Different generations get influenced differently by commercials, their need to purchase new products is different, and also the process followed to make purchase decisions is different. People get influenced much with the presence of children in an advertisement. 8.   A.Pughazhendi R.Thirunavukkarasu S.Susendiran has A Study on Celebrity Based Advertisements on the Purchase Attitude of  Consumers towards Durable Products in Coimbatore city, Tamil  Nadu, India. In this research it is said that Across the world, celebrities have been used for a wide variety of brands. Celebrities endorsing brands has been steadily increasing over the past years Marketers overtly acknowledge the power of celebrities in influencing consumer purchase decisions . celebrities are playing an important role in influencing people decision to buy a product. 9.   GUNJAN BAHETI   , DR. RAJENDRA KUMAR JAIN, NIDHI JAIN HAD STUDED THE IMPACT OF ADVERTISING APPEALS ON CUSTOMER BUYING BEHAVIOR. The purpose of this research was to investigate the impact of advertising appeals on Customer Buying Behavior. The second purpose was to compare the effectiveness of the different types of advertising appeals on customer  buying behavior. From this research it was conclude that (1) advertising appeals have a significantly positive influence on advertising attitude. (2)Advertising appeal does not have significantly  positive influence on purchase intention (3) Emotional advertising appeals are more significant than rational appeals. 10.   Shumaila Ahmed and Ayesha Ashfaq had made a studied Impact of Advertising on Consumers’ buying behavior through Persuasiveness, Brand Image, and Celebrity endorsement. Researcher concludes that to influence consumer decision advertisement should be based on variety and reality. It should be telecasted only 3 or 4 times in a day, otherwise it creates boredom. Advertisement should convey direct message. The quality of advertisements should be attractive and good  because it keeps great impression on the consumers mind. . Likewise, celebrities leave great impression especially in the mind of their fans and status conscious viewers or consumers therefore celebrities should have to be careful, while working in some particular advertisement. Similarly it should be simple and attractive 11.    Nidhi Kotwal*, Neelima Gupta and Arjee Devi had studied the Impact of T.V Advertisements on Buying Pattern of Adolescent Girls. Researcher conclude from there research that television and advertising together present a lethal combination. Advertisement is  the route to reach not only adult consumers but also the adolescents. The results of the study revealed that the girls viewed T.V. advertisements with interest and found them entertaining and informative. The main reasons for liking an advertisement was the information it provided regarding the discount, special gifts attached,  brands and quality of the product. The non- informative factors like celebrities, Catchy slogans, visual effects funny advertisements; good music and action were also the reasons for liking an advertisement, in order of priority. The adolescent girls were of the opinion that advertisements played a vital role in introducing a new product in the family list and making better choice during shopping 12.   Dr. R. Sivanesan analysis that Impact of Brand Image and Advertisement on Consumer Buying Behavior  –   Comparative Study on Rural and Abstract Urban Consumers. Conclusion provided from this research that It has been concluded that advertisement have great impact on buying behavior of rural and urban customers. Advertisement is the mail tool for effecting decision of the consumers so advertisement should be simple and properly shown to consumers. Along with advertisement social and personal factors have more influenced on buying behavior 13.    Naveen Rai analysis the IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR AND ATTITUDE WITH REFERENCE TO CONSUMER DURABLES. Researcher conclude the statement that advertisement is the most important factor that influence the  buying decision of the consumer worldwide. Advertisement motivate the consumer to trust the product and to buy them Purchase attitude and behavior is influenced by variety of advertisements 14.   BRAJDEEP SINGH ANALYSIS THE IMPACT OF ADVERTISEMENT ON THE BRAND PREFERENCE OF AERATED DRINKS. Advertisements are the backbone for this Industry due to cut throat competition in the aerated drink business.
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