American Airlines Case Study

case study on strategy of american airlines
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  American airlines case study  –   Strategy formulation Submitted by Archi Gupta Aastha Kapoor Megha Maurya  Nivedita Daga Praveenkumar Sujit Pallithara Vishaka Dhiman  Topics covered under Strategy-Formulation  Analytical Framework    ã Input stage  – Internal Factor Evaluation Matrix (IFE)  – External Factor Evaluation Matrix (EFE)  – Competitive Profile Matrix (CPM) ã Matching stage  – SWOT Matrix  – SPACE Matrix  – BCG Matrix  VISION “To be the number one destination carrier in the world”.     Mission “AMR   Corporation is committed at providing every citizen of the world with the highest quality air travel to the widest selection of destinations possible. AMR will continue to modernize its fleet while maintaining its  position as the largest air carrier in the world, with a goal of becoming the most profitable airline. AMR is the airline that treats every employee with equal care and respect and believes that its employees are the key to the airlines success By investing in newer technologies and by following a strict adherence towards environmental regulations, AMR demonstrates its commitment to the world environment” .
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