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Anita Campbell - Building a Community of Customers

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1. Building a Community of Customers: Tools and Tips for Creating a Loyal Following Anita Campbell Editor, Small Business Trends http://smallbiztrends.com Twitter:…
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  • 1. Building a Community of Customers: Tools and Tips for Creating a Loyal Following Anita Campbell Editor, Small Business Trends http://smallbiztrends.com Twitter: @smallbiztrends
  • 2. Satellite Communities Your Brand
  • 3. The Usual Suspects Your Brand
  • 4. Think Outside the Box Ning Your Brand
  • 5. Think Outside the Box Doc Sharing Ning Your Brand
  • 6. Think Outside the Box Doc Sharing Vendors Ning Your Brand
  • 7. Think Outside the Box Doc Sharing Vendors Media Sites Ning Your Brand
  • 8. Think Outside the Box Website Doc Sharing Vendors Media Sites Ning Your Brand
  • 9. Think Outside the Box Website Doc Sharing Vendors Media Sites Platforms Ning Your Brand
  • 10. Think Outside the Box Website Products Doc Sharing Vendors Media Sites Platforms Ning Your Brand
  • 11. Think Outside the Box Website Products Doc Sharing Vendors Media Sites Platforms Place Ning Your Brand
  • 12. Building Community on Twitter  Be consistent  Stick it out  Don’t try to sell  Be interesting AND interested  Tweet, Reply, Retweet!  Be real
  • 13. Resources
  • 14. Building Satellite Communities on Social Sites Lists of social media sites: 50 social sites for business: http://www.insidecrm.com/features/50-social-sites-012808/ Organized List from Shara Karasic: http://www.sharakarasic.com/online-community-list.html Wikipedia list (includes non-U.S. sites) http://en.wikipedia.org/wiki/List_of_social_networking_websites
  • 15. How-to’s for Building Community Guy Kawasaki: community around a product: http://blog.guykawasaki.com/2006/02/the_art_of_crea.html Problogger: community on your blog: http://www.problogger.net/archives/2008/04/26/ho Problogger: 21 ways to make a blog sticky: http://www.problogger.net/archives/2008/07/18/21-ways-to-make- your-blog-or-website-sticky/
  • 16. How-to’s for Building Community 4 Tools for Twitter community: Tweetmeme “Retweet” buttons for blog: http://tweetmeme.com Tweetchats: Example: http://sbbuzz.biz Hashtags: (Example - #tagtest) Group pages: - http://tweetizen.com
  • 17. For More Twitter Tools 27 Twitter applications for small businesses: http://www.smbceo.com/2009/03/25/top- 27-twitter-applications/
  • 18. Thank you! Anita Campbell http://smallbiztrends.com Twitter: @smallbiztrends
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