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  LIMBA ENGLEZA I STRUCTURA ACTIVIT ĂŢ II DE SEMINAR – SEMESTRUL I ã Cap. 1 The Tourism Business Environment ã Cap. 2 Human Communication in Tourism ã Cap. 3 Internet Breakthrough and Its Impact on Tourism Activities ã Cap. 4 The Nature of People and the Levels of Communication in the Hospitality Industry ã Cap. 5 Communication Strategies in Multinational Corporations ã Cap. 6 Money in Tourism Economy ã Cap. 7 Tourism Monetary Policy ã Cap. 8 Money Functions and Its Investment in Tourism ã Cap. 9 Job Responsibilities and Promotion in Tourism ã Cap. 10 Employment Interviews ã The Article ã Nouns – gender, plurals, possession ã Tenses: Present Simple and Present Continuous, Past Simple and Past Continuous, used to, would, inversion, Present Perfect Simple and Continuous, Present Perfect vs. Past Tense ã Verbs and Prepositions ã Business skills: expressing opinions FOR and AGAINST, letter of opinion,  business reports, cover letter, interview questionnaire, letter of compliment BIBLIOGRAFIE Coord. Dude Roxana-Emanuela – Focus on Business, Ed. Pro Universitaria, Bucure ş ti, 2007. Walker, Elaine & Elsworth, Steve – Grammar Practice for Upper Intermediate Students, Longman, Pearson Education Ltd., Edinburgh, 2000. Jacob, Miriam – English for International Tourism. Longman Pearson Education Limited, Edinburgh: 2001. Collin, P.H. – Dictionary of Hotels, Tourism and Catering Management. Second Edition, Peter Collin Publishing, London: 2003. Ghiga, G.; Stamatescu, I.; Ş erban, R. N. – Talking Business, Editura Cavallioti, Bucure ş ti, 2004. CRITERII DE EVALUARE - Participare activ ă  la aplica ţ iile practice de la seminarii (plus teme) – 50% - Evaluare scris ă  pe parcursul semestrului – 50%  Coord. Roxana-Emanuela Dude Ana Mihaela Istrate Elena Museanu Andreea Topor Eduard Bucescu Raluca T ă n ă sescu Iulia Dr  ă ghici Denisa Dumitra ş cu Alexandra M ă rginean FOCUS ON BUSINESS - Introductory Course in Business English and Communication –  UNIT 1  THE BUSINESS ENVIRONMENT   1.1 What do you already know about the business environment? What do you expect to fiind out from the text(s)? 1.2 Look at the words on the list below. Which of the following words are related to the business environment? Divide the words into nouns, adjectives and verbs. Some words fall into two categories: society, social, company, commercial, market, enterprise, politics, tax,  purchase, financial, product, produce, productivity, manufacture, tourist, touristic, managerial, manager, economic, economical, win, earn, profit,  profitability, benefit:   Nouns Adjectives Verbs Speaking Lead In 1.3 Comment upon the following statement: “There are five types of companies: those who make things happen; those who think they make things happen; those who watch things happen; those who wonder what happened; and those who did not know that anything had happened.” (Anonymous, quoted in Philip Kotler) Reading TEXT A Basic Business Vocabulary It is early October and you are embarking now on a career you do not have too much knowledge about. Besides the fact that you can hardly identify economic concepts in Romanian, you are about to discover basic  business vocabulary, what specific terms mean and how to use them in English. Whether it is about management, marketing, commercial and financial relations, tourism, IT, management or economic integration, all  business organizations exist and develop in a complex and changing environment, which is, of course, called the business environment. Let’s now have a look at   some basic concepts which should give you enough information to start with. Starting with the main focus of our discussion, the business environment can be seen as “everything which surrounds a system” comprising “those  phenomena which impact on the system’s ability to operate effectively” (Palmer and Hartley). However, the notion is far more complex than this definition aims to show, as it is sometimes difficult for the business organization to define the elements that make up the system. The next issue we would like to focus on is   the  business organization, which is “an entity formed for the purpose of carrying on commercial  enterprise. Such an organization is based on systems of law governing contract and exchange, property rights, and incorporation.” (  Encyclopaedia  Britannica ). Obviously, the nucleus of the business environment is the organization, with its different forms .  It turns inputs into outputs that customers in the environment want to purchase, or in other words, it changes the resources used in the process of production, i.e. land, labor and capital into goods and services. Before moving on to a detailed analysis of the business environment we should practice using some very useful terms. Unfortunately, confusion is commonly made between basic words, such as the terms economics/ economy, economic/ economical.   While in case of economics  the definition seems quite clear, for economy  we can make reference to several meanings. “Economics is the social science that seeks to analyze and describe the  production, distribution, and consumption of wealth.” (  Encyclopaedia  Britannica ), which is, of course, what you are studying at present or at least subject matters related to it. What businessmen and businesswomen actually  put into practice, when doing business, when negotiating the lowest price or the percentage of the commission in order to close the best deal, is the economy,   meaning   “the complex of human activities concerned with the  production, distribution, and consumption of goods and services.” ( Collins  English Dictionary ). Therefore, everything related to the economy of a country is economic: economic growth/ benefits/ policy. On the other hand, avoiding “unnecessary expenditure or waste” ( Collins English Dictionary ) is an instance of making economies, which means that things are economical if they help you save money. To illustrate the business environment, let us consider the implications of the process of production. The factory workers deal with factors of production, industrial processes in order to obtain end- products from raw materials, to produce merchandise that is relevant to the process of demand and supply, taking into account prospective customers. The key term of this activity is productivity, and the products that are obtained should balance the concepts of quality and price. As far as the field of providing services is concerned, the employees’ main duty is customer satisfaction, which implies being always of service with a smile on your face. The department which handles clients’ complaints is customer service, a department with great responsibilities in tourism, famous chains of stores or computer software manufacturing. To conclude with, let us bear in mind that understanding the business environment with all the aspects that it involves means success, leads to a powerful company that knows how to learn from others’ mistakes, changing others’ failure into one’s profitability.  2.1 Reading Comprehension  2.1.1 Decide if the following statements are true (T) or false (F): a. The business environment is part of the business organization.  b. Business organizations deal with the process of production. c. The resources used in the process of production are: land, labor and capital.
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