Brand Extention

A thorough Presentation on Brand Extension, which defines various Brand line and extension and in depth details of Brand Extension.
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  BY: DINESH KATHI DIVYANT SINGH GAHLOD PAWAN KUMAR RITESH KUMAR SAMPADA HARSHE  BRAND EXTENSION OR BRAND STRETCHING ã Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. ã Brand extension also refers to the expansion of the brand itself into new territories or markets.
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