Building Community: Lessons from

1. Building Community: Lessons from Matt Genovese August 15 th , 2009 2. What is <ul><li>Community…
of 11
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
  • 1. Building Community: Lessons from Matt Genovese August 15 th , 2009
  • 2. What is <ul><li>Community of 6000+ technology professionals in Austin & Central Texas </li></ul><ul><li>Grew virally through word-of-mouth. </li></ul><ul><ul><li>No marketing budget. </li></ul></ul><ul><li>Me: Electrical/Computer engineer, hardware/software consultant, lover of Drupal and all things chocolate. </li></ul>
  • 3. Start with a problem… <ul><li>Masters program @ University of Texas </li></ul><ul><li>There must be a better way… </li></ul><ul><li>Started door64 version 1 in 2006, which not many people know about. </li></ul><ul><li>… because it sucked. </li></ul>
  • 4. What went wrong… <ul><li>Too much assuming, too little research or reflection. </li></ul><ul><li>Too many website features too soon. </li></ul><ul><li>Assumed everyone could grasp my vision. </li></ul><ul><ul><li>“ If you build it, they will come.” </li></ul></ul><ul><li>Vision was not focused. </li></ul><ul><li>I built a website, not a community. </li></ul>
  • 5. 2007-Present: What worked… Topics 1. Process: Flywheel 2. Communication: Evangelize 3. Content: Me  UGC 4. Technology: CMS (Drupal)
  • 6. Process: Flywheel <ul><li>Mental model </li></ul><ul><ul><li>Beginning: slow, much effort to make progress. Expect it. </li></ul></ul><ul><ul><li>Incremental effort to increase momentum. </li></ul></ul><ul><ul><li>Momentum eventually self-sustains and attracts new people. </li></ul></ul><ul><ul><li>Value is the attractor. </li></ul></ul><ul><li>door64 model: </li></ul><ul><ul><li>Producers = recruiters </li></ul></ul><ul><ul><li>Consumers = job hunters </li></ul></ul>Momentum Producers Consumers Members Weeee! Value Value Value Social Momentum: p = mv m = mass of member base v = amount of interaction
  • 7. Process: Sustaining momentum <ul><li>Keeping it moving… </li></ul><ul><ul><li>Event calendar (me) </li></ul></ul><ul><ul><li>Personal welcomes </li></ul></ul><ul><ul><li>Weekly newsletter </li></ul></ul><ul><ul><li>Face to face events </li></ul></ul><ul><li>Provide value </li></ul><ul><ul><li>Focused member base </li></ul></ul><ul><ul><li>For the content poster, information is one-to-many </li></ul></ul>Job givers Job seekers Members Weeee! F2F Events Newsletters Weeee! Happy hours Value Value Value Momentum
  • 8. Communication: Evangelize <ul><li>Communicating vision through email was difficult. </li></ul><ul><ul><li>Face to face when possible </li></ul></ul><ul><ul><li>Honing the message through conversation </li></ul></ul><ul><ul><li>“Converts” evangelized for me </li></ul></ul><ul><li>Welcome emails to all new members </li></ul><ul><ul><li>Give the vision, features, and what to do next. </li></ul></ul><ul><ul><li>Personal in every way </li></ul></ul><ul><li>Newsletters </li></ul><ul><ul><li>Reminder to return, and item to forward. </li></ul></ul>
  • 9. Content: Me  UGC <ul><li>Never my intention to supply all content on the site. </li></ul><ul><ul><li>Beginning: I seeded much of the content. </li></ul></ul><ul><ul><li>Now: No seeding required. </li></ul></ul><ul><li>Incentivize members to post ( value ) </li></ul><ul><ul><li>door64: (events, jobs) + newsletter + twitter feed = value. </li></ul></ul><ul><ul><li>Happy hours boost online community activity. </li></ul></ul>
  • 10. Technology: CMS (Drupal) <ul><li>Many free options available for community infrastructure. </li></ul><ul><li>door64: Drupal </li></ul><ul><ul><li>Solid code base and active development </li></ul></ul><ul><ul><li>Plethora of add-on modules </li></ul></ul><ul><ul><li>Well thought-out and extensible data model increases usefulness of modules. </li></ul></ul><ul><ul><li>Drupal-specific developers available. </li></ul></ul><ul><ul><li>Disadvantage: Learning curve, being left behind in versions. </li></ul></ul>
  • 11. Contact <ul><li>Matt Genovese </li></ul><ul><li>Blog: </li></ul><ul><li>Email: </li></ul>
  • Search
    Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks