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    BUSINESS COMMUNICATION SKILLS    B   C   S   /   V   M   S   S   /   M .   B .   A   /   N .   P .   R .   C .   E .   T 1   ISO 9001:2008 N.P.R. COLLEGE OF ENGINEERING & TECHNOLOGY N.P.R. Nagar, Natham - 624 401, Tamil Nadu, India. AN ISO 9001:2008 Certified Institution (Approved by AICTE, New Delhi, Affiliated to Anna University, Tiruchirappalli)   No. : 04544 - 291333, 291334, 245422, 245423 & Fax No.: 04544-245392, 93   Website:,   E-Mail:   BUSINESS COMMUNICATION SKILLS Miss. VMS.Sumathy B.Sc. M.B.A. Lecturer Department of Management Studies N.P.R. College of Engineering and Technology Natham Tk Dindigul Dt.    BUSINESS COMMUNICATION SKILLS    B   C   S   /   V   M   S   S   /   M .   B .   A   /   N .   P .   R .   C .   E .   T 2   COMMUNICATION SKILLS LT P C 3 0 0 3 UNIT  –   I COMMUNICATION IN BUSINESS 9 Importance and Benefits  –   Components  –   Concepts & Problems  –    7C‘s –   Barriers to Communication  –   Interpersonal Perception  –   Johari Window  –   Transactional Analysis UNIT  –   II NON-VERBAL AND INTERCULTURAL COMMUNICATION 9 Importance of non-verbal communication - personal appearance - facial expressions movement posture  –   gestures - eye contact  –  voice - beliefs and customs- worldview and attitude. UNIT  –   III ORAL COMMUNICATION 9 Listening - types and barriers to listening - speaking - planning and audience awareness - persuasion- goals - motivation and hierarchy of needs - attending and conducting interviews participating in discussions, debates - and conferences - presentation skills UNIT  –   IV BUSINESS CORRESPONDENCE 9 Business letter - principles of business writing- memos -e-mails  –   agendas- minutes- sales letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenders  –   circulars letters of application and résumé. UNIT  –   V BUSINESS PROPOSALS AND REPORTS 9 Project proposals- characteristics and structure- Project reports  –   types- characteristics- structure - Process and mechanics of report writing- visual aids- abstract - executive summary recommendation writing- definition of terms. TOTAL: 45 PERIODS TEXTBOOKS 1. Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective Business Communication. 7th ed. Tata McGraw-Hill, New Delhi. REFERENCES 1. Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi,2008. 2. Guffey, Mary Ellen., Business Communication: Process and Product. 3rd ed. Thomson and South-western, 2004. 3. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar‘s, Basic Business  Communication, 10th ed. Tata McGraw-Hill, New Delhi, 2007. 4. Bovee, Courtland and John V Thill, Business Communication Today, 8th ed. Pearson Education,  New Delhi, 2008.    BUSINESS COMMUNICATION SKILLS    B   C   S   /   V   M   S   S   /   M .   B .   A   /   N .   P .   R .   C .   E .   T 3   UNIT I   COMMUNIC TION IN BUSINESS    BUSINESS COMMUNICATION SKILLS    B   C   S   /   V   M   S   S   /   M .   B .   A   /   N .   P .   R .   C .   E .   T 4   UNIT  –   I COMMUNICATION IN BUSINESS Importance and Benefits  –   Components  –   Concepts & Problems  –    7C‘s –   Barriers to Communication  –   Interpersonal Perception  –   Johari Window  –   Transactional Analysis INTRODUCTION “To analyze, optimize and automate business communication process”   -Nicole Wang Communication is the process by which we exchange meanings, facts, ideas, opinions or emotions with other people. The word ‗communicate‘ has been derived from the Latin word ‗communicare‘ that means to ‗share‘ or ‗participate‘.   BUSINESS COMMUNICATION According to Scott, ―administrative communication is a process which involves the t ransmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals‖. FUNCTIONS OF COMMUNICATION    Control    Motivation    Emotional Expression    Information IMPORTANCE TO EFFECTIVE COMMUNICATION Growth in the size of organizations    The people working in these organizations may be spread over different states of a country or over different countries.


Jul 23, 2017
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