Case Study - BANKS

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  Case Study: Banks Prof. Navneet Goyal Computer Science Department BITS, Pilani  10/25/2014 Prof. Navneet Goyal, BITS, Pilani 2 Banks Role of DW in Financial Service Industry We will concentrate on Retail Banks Most of us understand the basic functioning of a bank  10/25/2014 Prof. Navneet Goyal, BITS, Pilani 3 Banks: Services Offered Checking accounts Saving accounts Mortgage loans Investment loans Personal loans Credit card Safe deposit boxes “heterogeneous” set of “products” “sold by the bank.  10/25/2014 Prof. Navneet Goyal, BITS, Pilani 4 Banks: Households Each account belongs to a household Major goal of the bank is to market more effectively to households that already have one or more accounts with the bank Household DW Track all the accounts owned by the bank See all the individual holders See the residential and commercial household groupings to which they belong
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