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Chapter 3 Internationalization theories Learning objectives ã Analyse and compare the three theories explaining a firm’s internationalization process: – the Uppsala internationalization model, – the transaction cost theory, and – the network model. ã Explain the most important determinants for the internationalization process of SMEs Learning objectives (2) ã ã ã Discuss the different factors which influence internationalization of services Explain and discuss the relevance of the netwo
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  Chapter 3 Internationalization theories  Learning objectives ãAnalyse and compare the three theories explaining a firm’s internationalization process: – the Uppsala internationalization model, – the transaction cost theory, and – the network model. ã Explain the most important determinants for the internationalization process of SMEs  Learning objectives (2) ã Discuss the different factors which influence internationalization of services ã Explain and discuss the relevance of the network model for an SME serving as a subcontractor ãExplain the term ‘Born Global’ and its connection to Internet marketing  Historic development of internationalization ã Traditional marketing approach ã‘Life cycle’ concept for international trade ã The Uppsala internationalization model ã Internationalization/ transaction cost approach ãDunning’s eclectic approach   ã The network approach
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