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CH04

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Chapter 4 Development of the firm’s international competitiveness Learning objectives (1) ã ã ã Define the concept international competitiveness in a broader perspective from a macro level to a micro level Discuss the factors influencing the firm’s international competitiveness Explain how Porter’s traditional competitive-based five forces model can be extended to a collaborative (five sources) model Learning objectives (2) ã ã ã ã Explore the idea behind the competitive triangle Analyse
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  Chapter 4 Development of the firm’s international competitiveness  Learning objectives (1) ã Define the concept international competitiveness in a broader perspective from a macro level to a micro level ãDiscuss the factors influencing the firm’s international competitiveness ãExplain how Porter’s traditional competitive -based five forces model can be extended to a collaborative (five sources) model  Learning objectives (2) ã Explore the idea behind the competitive triangle ã Analyse the basic sources of competitive advantage ã Explain the steps in competitive benchmarking ã Explain how a company can create customer value by the use of Blue Ocean Strategy  Development of a firm’s international competitiveness ã Macro level: Analysis of national competitiveness ã Meso level: Competition analysis in an industry ã Micro level: Value chain analysis

CH06

Jul 23, 2017

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Jul 23, 2017
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