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  Introduction to Survey Research  Survey Research is About Asking Questions About…    Behaviors  Opinions/Attitudes  Facts  Beliefs  There are lots of ways to ask these questions  Telephones  Interviews  Mail  Internet  Why Do A Survey?  Interested in Individuals  Interested in Aggregation of Views  Interested in Recent & Current Events  Interested in Big Groups   Surveys may be used for descriptive, explanatory, and exploratory purposes. They are typically used in studies that have the individual as the unit of analysis.  Although the method may be used for other units of analysis, some individual persons must serve as respondents  or informants.  
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