company bground

of 17
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
  INVESTMENT BD2043 1.1 BACKGROUND OF THE COMPANY  Carlsberg is one of !e larges bre er# $o%&anies in !e orl'( &resen in abo) *+ $o)nries. T!e !ea',)arers are in -alb#( Den%ar. T!e $o%&an#/s %ain bran' is Carlsberg Beer( b) i also bre s T)borg as ell as lo$al beers. Carlsberg be$a%e !e *! larges bre er# gro)& in !e orl'( an' no e%&lo#s aro)n' 01(+++ &eo&le. T!e !isor# of Carlsberg is a sor# abo) bre ing ,)ali# beer an' !e &eo&le !o %a'e i &ossible.  all began in Co&en!agen in 1234. Carlsberg/s fo)n'er 5.C. 5a$obsen sare' !e beer &ro')$ion in !e firs Carlsberg bre er# &lan( o'a# no as !e Ol' Carlsberg Bre er#. n 122+ Carl 5a$obsen( !e son of !e fo)n'er( esablis!e' !is o n bre er#( Carlsberg( fa%o)s for is n)%ero)s ar$!ie$)ral 'eails an' 'e$oraions. 6in$e !e esablis!%en of !e Carlsberg Fo)n'aion in 1247 b# 5. C. 5a$obsen( Carlsberg !as ai%e' o &ro%oe or!# $a)ses s)$! as s$ienifi$ resear$! an' !e ars !ro)g! o)r fo)r fo)n'aions. Carlsberg/s &ri%ar# fo$)s is !e &ro')$ion( sale an' %areing of beer( i! se$on'ar# a$i8iies in sof 'rin an' aer &ro')$ion. Carlsberg/s !ree e# %ares are 9esern E)ro&e( Easern E)ro&e an' Asia. Carlsberg ans o be$o%e %are lea'er in all %ares an' %are seg%ens !ere i o&eraes b# esablis!ing %a:ori# s!are!ol'ings or &arners!i&s. T!e s)$$ess of Carlsberg Mala#sia is refle$e' in a series of ne in8es%ens of &lan an' e,)i&%en o in$rease !e &ro')$ion $a&a$i#. More  INVESTMENT BD2043 !an RM1++ %illion !as been in8ese' on !e e;&ansion of !e bre er# o8er !e las 3 #ears( %aing i one of !e %os e$!nologi$all# a'8an$e' in !e region. Carlsberg/s srong &orfolio of global( regional an' naional beer bran's a&&eals o a broa' 'i8ersi# of ases( &ersonaliies an' lifes#les an' ens)res gro ! in all seg%ens of !e beer %are. T!e &orfolio is $onsanl# sreng!ene' !ro)g! a $lear bran'ing sraeg#( i! !e Carlsberg bran' as !e lea'ing inernaional &re%i)% beer.   O!er A$i8iies of Carlsberg is also in8ol8e' in !e $o%%er$ialisaion of res)ls of basi$ s$ienifi$ resear$!( s&e$iall# i!in bioe$!nolog# $arrie' o) a !e Carlsberg Resear$! Cenre. F)r!er%ore( Carlsberg $onin)es is effors o 'e8elo& !e large &ro&er# &ro:e$s for in')sr# an' !o)sing a !e for%er bre er# sies( T)borg Nor' an' T)borg 6#' i! !ig!l# ara$i8e lo$aions o !e nor! of Co&en!agen. n a''iion( Carlsberg !an'les !e a'%inisraion of !e T)borg Fo)n'aion an'!e Carlsberg Be,)es o !e Me%or# of Bre er 5.C. 5a$obsen. 1.< M6ON AND -6ON  INVESTMENT BD2043 Carlsberg is a '#na%i$( inernaional &ro8i'er of beer an' be8erage bran's( bringing &eo&le oge!er an' a''ing o !e en:o#%en of life. Carlsberg/s o8erall 8ision is o b)il'(  Probably the best beer company in the world.   O)r bran's ill be !e $ons)%ers/ firs $!oi$e( an' e ill lea' !e in')sr# in &rofiabili# an' gro ! !ro)g! a $)l)re of ,)ali#( inno8aion an' $onin)o)s i%&ro8e%en .  MISION VISION   -A=UE  INVESTMENT BD2043 Innovative  in fin'ing !e a#s9e $reae e;$ie%en a%ong $ons)%ers( $)so%ers an' e%&lo#ees. Ambitious !en seing arges9e are 'aring !en &)s!ing for res)ls Responsible  in o)r a$ions9e 8al)e srong relaions!i&s i! $ons)%ers( $)so%ers( e%&lo#ees an' &arners. Honest  in o)r a&&roa$!9e are &ro)' of o)r $o%&an# an' r)s or!# in !a e 'o.  1.0 ORGAN6ATON CHART

Chapter 01

Jul 23, 2017


Jul 23, 2017
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks