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Consumer Perception of Planet Sports

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Planet Sports Future Retails Consumer Perceptions
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    A STUDY ON CONSUMER PERCEPTION TOWARDS PLANET SPORTS AND NEWLY LAUNCHED BRAND AWARENESS LEVEL at Future Lifestyle Fashions Limited Mumbai  A summer internship report submitted in partial Fulfillment of the requirement for the award of Degree in Master of Fashion Management Submitted by Indranil Saha Under the Guidance of MR. PRIYANK SAHAY (INDUSTRY MENTOR) & MR. DIBYENDU BIKASH DATTA (FACULTY MENTOR)  Department of Fashion Management Studies  National Institute of Fashion Technology, Kolkata  July, 2014  ii Certificate from the Company     iii Declaration “This is to certify that this research report titled “  A Study on Consumer Perception towards Planet Sports and Newly Launched Brands Awareness Level  ” is based on my srcinal research work, conducted under the guidance of Mr. Priyank Sahay (Senior Manager-Category, Sports Division, Future Lifestyle Fashion Ltd.) and Mr. Dibyendu Bikash Datta (CC, FMS, NIFT, Kolkata) towards partial fulfillment of the requirement  for award of the Master’s  Degree in  Fashion Management, of the National Institute of Fashion Technology, Kolkata. No part of this work has been copied from any other source. Material, wherever borrowed has been duly acknowledged.”  Indranil Saha  iv Acknowledgement  Apart from the researchers’ efforts, the success of any project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project. The guidance and support received from all the respondents, store managers and area heads of Planet Sports, who contributed to this project, was the main element for the success of the project. I am grateful  for their constant support and help. I also express my gratitude towards other faculty members of  FMS department, NIFT, Kolkata for encouraging and giving me valuable advices.  Above all, the moral support of my family and friends was the most instrumental in achievement a satisfactory level in this project. Last but not the least; I would like to thank Mr. Priyank Sahay, my industry mentor and   Mr. Dibyendu Bikash Datta   , my faculty guide who more than a  guide were mentors to me, guiding, motivating, encouraging and supporting me all through the  project. Their prompt reply to my queries and valuable suggestions contributed tremendously to my project.  Indranil Saha Mr. Priyank Sahay  Mr. Dibyendu Bikash Datta

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Jul 23, 2017
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