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Corporate Identity.ppt

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corporate identity presentation November 6, 2006 deliverable. roadmap macro overview (contemporary relevance) micro overview (motivational framework) competitive assessment . strategic positioning development creative brief POA ã to develop a - vision - guided - client - relevant - competition - distinctive & - communications - actionable Corporate Identity for the New Entity to serve its fam
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    randeur corporate identity presentation November 6, 2006     deliverable. roadmap macro overview (contemporary relevance) micro overview (motivational framework) competitive assessment . strategic positioning development creative brief POA    ã   to develop a -> vision - guided -> client - relevant -> competition - distinctive & -> communications - actionable Corporate Identity for the New Entity to serve its family of propositions within the various real estate segment (office complexes, IT parks, SEZ’s, malls, apartments, townships, mixed developments)  through an understanding of its competence, as well as opportunity within the category ã strategize and develop an optimal creative template , such as applications on nomenclature development, design architecture such as logo, tagline, imagery, color template; to serve as guidelines for developing thematic campaign as well as packaging systems and point of purchase materials DELIVERABLE  developing actionable positioning and creative template will call for the understanding and articulation of : -> the srcinal, contemporary and future-forward vision guiding the development and evolution of the new entity;   - the overarching motivational drivers in these business categories & consequent need gaps; - the market perceived positioning  of major players in these categories; - potential market perception and idealized positioning  of the new entity -> the unifying elements of this identity must propose a distinctive competence, identifying the range and parameters of its inherent skills, preserving, reinforcing, refreshing and highlighting its core values & equities so that we can also lay the groundwork and pathways for category leadership as well as future credible propositions within the category DELIVERABLE
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