Diverge Communications Primer

1. what we stand for diverge different funny ahah optimistic well humored cynical cocky professional proactive dedicated strong minded frontal honest irresponsible…
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  • 1. what we stand for diverge different funny ahah optimistic well humored cynical cocky professional proactive dedicated strong minded frontal honest irresponsible pretentious light do it all incisive
  • 2. are you a service design company? NO because we are focused product design experts because we might end up in the same place, but we start in different places <ul><li>however… </li></ul><ul><li>we are able to envision services that generate products and product platforms, and the other way around </li></ul><ul><li>we believe that the best solutions are in fact about products AND services, and we tend to think them as part of a system </li></ul>
  • 3. are you just another product design company? NO because we question the need for more products every time we are asked to design one <ul><li>however… </li></ul><ul><li>we believe that PPS (product-service systems) – meaning we get what we want, without needing to own the product that provides that service – is the way ahead </li></ul><ul><li>we try to design for the triple win: </li></ul><ul><li>you get the end result you need, </li></ul><ul><li>the provider of the service makes money, </li></ul><ul><li>the environment is not under any extra pressure. </li></ul>
  • 4. are you a sustainable design company? NO because products are never 100% sustainable because many times we are unable to work on a system level <ul><li>however… </li></ul><ul><li>we try to be as serious and professional as possible when it comes to making the best possible use of processes and materials involved with products </li></ul><ul><li>we are involved with highly trained professionals that help us identify when we can make a difference </li></ul>
  • 5. products are dying and they are a problem for the environment NO products are everywhere (*), as instruments that connect you with yourself and the world <ul><li>there are many different future product pathways: </li></ul><ul><li>as product-service solutions, where you don't have to own the product in order to benefit from it </li></ul><ul><li>as instruments that capture information about you and the environment, helping you to be aware, to understand, and use it if you wish to </li></ul>(*) Everyware, as Adam Greenfield puts it
  • 6. are you just another trader? NO because that is not where our origins are because we will not provide you with a solution if we are not involved in the its design and/or specification <ul><li>however… </li></ul><ul><li>we do have a large database of producers and providers, and we are good at finding the best solution for our partners </li></ul><ul><li>we will work with retailers and producers, without ever compromising their distinct and particular objectives </li></ul>
  • 7. we are designers with design thinking this may sound obvious, but you’d be surprised with the number of designers that don’t think and act like designers, not the way we believe designers should think and act design thinking, for us: we are people, but we are not all the people we work for the people who we work for are more than the people that pay us we do not assume, we get your hands dirty we take as much possible into consideration and use design to get to the best possible results
  • 8. <ul><li>we believe in SME’s </li></ul><ul><li>they are the perfect place for good ideas </li></ul><ul><li>the worst that can happen to a good SME is: </li></ul><ul><li>be forced to grow </li></ul><ul><li>be acquired! </li></ul><ul><li>nevertheless </li></ul><ul><li>they are often limited by owners with limited vision and lack of entrepreneurship </li></ul><ul><li>the family owned companies are challenging with their internal power struggles </li></ul><ul><li>they prefer to invest in things they are used to, and don’t understand design know how to use it </li></ul>
  • 9. the best way to do things you know you should be doing is… TO DO IT! procrastination and fear of losing face are the major things preventing SME’s from moving forward yes, you do need the money, and the organization, and the planning, but you also need design and it’s just as important design can make you think about all the other things you need
  • 10. SME’s double bottleneck syndrome narrow access from market innovation sources, technology, society and market areas narrow access to innovative worldwide market retail and distribution solutions
  • 11. make / specify / buy product decisions buy standard off the shelf / catalogue buy off the shelf / catalogue, with minor changes / personalization co-develop (solution and system) for ME and MY clients, with conditions this is My solution and MY system, do it just for ME and MY clients volume / scale + - proprietary consumables and services + - sustainability level + - there are no optimal solutions, nor solutions without impact we should question our assumptions about what is better for the user and consumer, financially better for the company, or better for the environment
  • 12. balance between assumptions and findings <ul><li>it is important to find the right balance between assumptions and findings </li></ul><ul><li>good assumptions define how far you want to go with the findings </li></ul><ul><li>2) good findings reframe and complement assumptions with fresh perspectives </li></ul>user customer market company knowledge intelligence
  • 13. products and services we live in a society where products and services interact and feed on each other, acting as mutual enablers and enhancers products services
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