En Guide 5star Reviews

En Guide 5star Reviews
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  8 Hotel Service Strategies for Earning Five-star Reviews   8 Hotel Service Strategies for Earning 5-star Reviews  8 Hotel Service Strategies for Earning Five-star Reviews Traveler reviews have had a disruptive effect on traditional rating systems, making a well-run budget hotel as likely to receive a five-star rating as an ultra-luxury hotel. Whether it’s  circles on TripAdvisor, happy faces on Travelocity or stars on Google, Expedia, Yelp and Facebook, traveler ratings today are shaped less by luxury features than by how well a business meets expectations. While researching the ReviewPro webinar, Better Hotel Reviews with Great Service, we asked representatives from a range of top-rated hotels, from economy to luxury, to share their strategies for earning five-star reviews.  Introduction  8 Hotel Service Strategies for Earning Five-star Reviews 1  Make Service the No. 1 Priority (I) Travelers may choose a hotel for the first time based on price, location or brand, but it’s  the service that gets them writing reviews and brings them back. “At  the end of the day, the service sets hotels apart,”  said Vitanart Vathanakul, executive director of Thailand’s  luxury brand Royal Cliff Hotel Group. “Guests  return because they want the waiter who can remember their preferences, the same concierge to help recommend local attractions and the same manager to welcome them back. For us, style, design and technology are secondary in making a guest repeat their stay and influencing them to write a review. ”  Miguel Porras, manager of Artrip Hotel in Madrid, would agree. His 17-room, limited-service property is classified by OTAs as a two-star yet has an overall traveler rating of 4.5 stars. In fact, the hotel ranks No. 1 of 456 hotels in Madrid on TripAdvisor, outranking the city’s  most luxurious hotels. Porras estimates that 80% of this success can be attributed to service.  8 Hotel Service Strategies for Earning Five-star Reviews 2  Provide Service Worth Remarking About To earn five-star reviews, hotels must start with the essentials of quality, value and convenience and then go beyond to provide “remarkable   service”— service so unexpected, special and memorable guests feel compelled to remark about it in a review. During the webinar, Darren Ross, COO of Magic Castle Hotel and CEO of Service Freak Hospitality, gave us insight into how his 40-room, three-star-category hotel holds the No. 1 position of 322 hotels in Los Angeles on TripAdvisor. “Our  guests generally comment that while the facility isn’t  fancy, the service is extraordinary,”  he said. “And  because people want to talk about extraordinary experiences, good or bad, we get a high volume of reviews. ”  Remarkable service means different things to different travelers, so being intuitive is a must. Says Vathanaluk of Royal Cliff Hotels, “All  of this needs to be done in an unobtrusive manner as too much will lead to a negative review. ”   “   Any hotel staff member can hand a guest a set of keys efficiently at check in. A great hotelier, however, can take that mundane experience and transform i into a joyful and welcoming human connection that sets the tone for a great stay .“   Adele Gutman, VP, Sales, Marketing & Revenue Library Hotel COnnection

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Jul 23, 2017
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