Brochures

Estrategia_Sessao_9_03_11_2014

Description
Estrategia
Categories
Published
of 61
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  Estratégia Session 9  –  03/11/2014 Prof. Filipe Castro Soeiro  LEARINING OUTCOMES Strategic, Tactical and Processes Frameworks (from Strategy to implementation) -Porter 5 Forces -SWOT -TOWS -Critical Success Factors and Critical Processes -Value Chain Analysis Prof. Filipe Castro Soeiro | Lisbon, Portugal, 2013 / 2014 2 (source: JOHNSON, Gerry; SCHOLES, Kevan and WHITTINGTON, Richard (2011), Exploring Strategy, Financial Times Press)    INDUSTRIES, MARKETS AND SECTORS An industry is a group of firms producing products and services that are “essentially” the same. For example, automobile industry and airline industry. A market is a group of customers for specific products or services that are “essentially” the same (e.g. the market for luxury cars in Germany). A sector is a broad industry group (or a group of markets) especially in the public sector (e.g. the health sector) Prof. Filipe Castro Soeiro | Lisbon, Portugal, 2013 / 2014 3 (source: JOHNSON, Gerry; SCHOLES, Kevan and WHITTINGTON, Richard (2011), Exploring Strategy, Financial Times Press)    PORTER’S FIVE FORCES FRAMEWORK   Porter’s five forces framework helps identify the attractiveness of an industry in terms of five competitive forces: ã  the threat of entry, ã  the threat of substitutes, ã  the bargaining power of buyers, ã  the bargaining power of suppliers and ã  the extent of rivalry between competitors. The five forces constitute an industry’s ‘structure’.   Prof. Filipe Castro Soeiro | Lisbon, Portugal, 2013 / 2014 4
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks