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ASSESSMENTS (A) COVER SHEET Unit Name: Establish and adjust the marketing mix Unit Number: BSBMKG502B Student Full Name: Samowel Aboud Student ID No.: 378374359 Teacher’s Name: Ms. Kay Geronikos Wrigley’s (EXTRA®) Introduction: Product introduction: Extra ® is Australia and New Zealand’s original and favorite sugar free gum. Launched in 1987, Extra ® was the first sugar free gum with longer lasting flavor. Today, Extra ® continues to lead the gum category with new products and great advert
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  ASSESSMENTS (A) COVER SHEET Unit Name: Establish and adjust the marketing mix Unit Number: BSBMKG502B Student Full Name: Samowel Aboud Student ID No.: 378374359 Teacher’s Name: Ms. Kay Geronikos     Wrigley ’s  (EXTRA ® ) Introduction: Product introduction: Extra ® is Australia and New Zealand’s srcinal and favorite sugar free gum. Launched in 1987, Extra ® was the first sugar free gum with longer lasting flavor. Today, Extra ® continues to lead the gum category with new products and great advertising. Extra ® consumers don’t just chew for the great taste. Chewing sugar free gum has been clinically proven to positively impact oral health, stimulating saliva by 10 times. Saliva is the body’s own natural tooth protection. It works in three ways:      Restores pH balance in the mouth neutralizing plaque acids    Helps clean away food that may have lodged in teeth and gums    Helps to naturally remineralise teeth attacked by acid, as the minerals in saliva are the same as in teeth The Australian Dental Association and the New Zealand Dental Association both recommend chewing a sugar free gum like Extra ® after eating and drinking as part of a good oral care routine. So the next time you have something to eat or drink, do a little bit Extra ® for your teeth and chew a piece of your favorite Extra ® gum.  Product image:  Organization introduction: William Wrigley Jr. Company is one of the most successful company in the world. It manufactures and sells chewing gum under different Wrigley's brands. Four generations of the Wrigley family have provided continuous leadership of the company beginning with the founder, William Wrigley Jr., who was followed by his son, Philip K. Wrigley, whose son William Wrigley led the company for 38 years until his death in March of 1999 and now his son, William Wrigley Jr. is the current president and CEO. Analysis of the organization: Extra ® marketing objective plan: 1.   Increase markets shares 2.   Maintain itself as top updated products list ( release new flavor) 3.   Enter new markets 4.   Increase organization profit
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