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Facebook Advertising: 5 Tips & Tricks for Better Conversion

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1. Facebook Ads:<br />5 Tips & Tricks to get the best conversion out of your Facebook Advertising<br />Victoria Edwards <br />SEO/Social Media…
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  • 1. Facebook Ads:<br />5 Tips & Tricks to get the best conversion out of your Facebook Advertising<br />Victoria Edwards <br />SEO/Social Media Specialist<br />@TallChickVic<br />Facebook.com/LinkShare <br />
  • 2. Top News<br />Before You Go Even Further<br /><ul><li> Facebook Advertising Different from Traditional Paid Search
  • 3. Know Who You’re Targeting
  • 4. Be Creative</li></li></ul><li>Top 5 Tips & Tricks<br />Victoria Edwards Wants to know:<br />1<br />2<br />3<br />4<br />5<br />Do you have the right titles?<br />Do you the correct body text?<br />Do you have the right images?<br />Do you keep people in Facebook?<br />Do you test, test, and test? <br />
  • 5. Victoria Edwards Wants to know:<br />Do you have the right titles?<br /><ul><li>Tell People What To Do
  • 6. K.I.S.S
  • 7. Keep Ads ‘Social’
  • 8. CAPS & Punctuation</li></ul>1<br />
  • 9. Victoria Edwards wants to know:<br />Do you have the correct body text?<br /><ul><li> Tell People What Will Happen if They Buy or Act on Your Call to Action
  • 10. ‘Social’ Tone
  • 11. Add a Sense of Urgency
  • 12. Be Honest </li></ul>2<br />
  • 13. Victoria Edwards Wants to know:<br />Do you have the right images?<br /><ul><li> Focus Most Time Here
  • 14. Colorful
  • 15. Cleavage
  • 16. Social </li></ul>3<br />
  • 17. Victoria Edwards Wants to know:<br />Do You Keep People in Facebook Off Site?<br /><ul><li> Send to Your Facebook Page
  • 18. Exclusive Discounts for ‘likers’ only.
  • 19. Use Tiny URL’s to Track your FB promos</li></ul>4<br />
  • 20. Victoria Edwards Wants to know:<br />Do you test, test and test?<br /><ul><li> Look at it as a new business adventure
  • 21. Split Test Your Ads
  • 22. Morning, Noon, or night?
  • 23. Ask yourself: How much can you spend to see return?
  • 24. After much testing, should be profitable</li></ul>5<br />
  • 25. Victoria Edwards Wants to know:<br />Example – Ad for Sandals Beach Resort<br /><ul><li> Research Audience
  • 26. Create story for different ads
  • 27. Create multiple situations using your research
  • 28. Create and start testing
  • 29. Same picture different, same ad copy different title
  • 30. Same ad copy, same title, different picture
  • 31. Same title, same picture, different ad copy
  • 32. Monitor, Pause, tweak, repeat</li></li></ul><li>Victoria Edwards Wants you to know:<br />Introductory Pricing for Facebook Advertising<br /><ul><li> Minimum $2000 Media Spend
  • 33. $100 management fee for 1st 3 months
  • 34. Available to 1st 3 clients that sign up </li></li></ul><li>Victoria Edwards Wants you to know:<br />Resources<br />Outspoken Media: Facebook Advertising From Soup to Nuts (great overview of Shoemoney’s presentation)<br />Inside Facebook: Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook<br />InsideFacebook.com<br />AllFacebook.com<br />
  • 35. Victoria Edwards Wants you to know:<br />LinkShare’s Related Services:<br />New value-priced SEO packages to complement our custom SEO solution<br /> <br /><ul><li> Provide on-page optimizations, blog content, social media content sharing and promotion
  • 36. Most affordable Bronze level with DIY copywriting and social media promotion with professional guidance
  • 37. Silver and Gold levels include professional copywriting, social media sharing and promotion</li></ul> <br />Contact SallyAnne.Dishong@LinkShare.com to get your free SEO Assessment Report today, and learn how we can help you increase your website traffic!<br />
  • 38. For More Information on Social Media Services:<br />Victoria Edwards <br />SEO/Social Media Specialist<br />victoria.edwards@linkshare.com<br />@TallChickVic<br />Leave your questions on Facebook.com/LinkShare!<br />
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