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Filcro Media Staffing Client and Creative Services Media Staffing _ Filcro M

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Client & Creative Services Ideation, Art Direction, Sales Response, In House Advertising Filcro Media Staffing identifies client and creative services executives across multiple stand alone and integrated media platforms. Filcro Media Staffing identifies, recruits and attracts client and creative services employees and their leadership who accommodate the in-house provisioning of traditional advertising agency based services for greater creative and financial control. As well as those who support and provide sales, marketing and corporate communications with the tools they need to be disseminated and assimilated across multiple media platforms for efficacy. Filcro Media Staffing is capable of identifying, screening, recruiting and attracting client and creative services professionals in every major media market in the United States, Europe, Asia, South America and The MENA. The seamless integration of on-air, on line and mobile advertising proposals and RFP’s is a process that requires special talent. Filcro Media Staffing has the resources, presence, industry contacts and aggressive recruitment modality that has proven efficacy in attracting these talented professionals. From SVP’s of Corporate Communications to manage these environments, to internal Executive Producers to rudimentary Directors of Client and Creative Services to meet the diverse needs of a 100,000+ employees multinational or a Cable TV Network, Filcro Media Staffing has a long history of proven success.
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    Client & Creative Services  Ideation, Art Direction, Sales Response, In House Advertising Filcro Media Staffing identifies client and creative services executives across multiple standalone and integrated media platforms. Filcro Media Staffing identifies, recruits and attracts client and creative services employees and their leadership whoaccommodate the in-house provisioning of traditional advertising agency based services for greater creative and financialcontrol. As well as those who support and provide sales, marketing and corporate communications with the tools theyneed to be disseminated and assimilated across multiple media platforms for efficacy.Filcro Media Staffing is capable of identifying, screening, recruiting and attracting client and creative services professionalsin every major media market in the United States, Europe, Asia, South America and The MENA.The seamless integration of on-air, on line and mobile advertising proposals and RFP’s is a process that requires specialtalent. Filcro Media Staffing has the resources, presence, industry contacts and aggressive recruitment modality that hasproven efficacy in attracting these talented professionals.From SVP’s of Corporate Communications to manage these environments, to internal Executive Producers to rudimentaryDirectors of Client and Creative Services to meet the diverse needs of a 100,000+ employees multinational or a Cable TVNetwork, Filcro Media Staffing has a long history of proven success.   A Filcro Media Staffing Digital Networks Director Client and Creative Services Executive Search  Director Client & Creative ServicesClient -  Diversified U.S. based global media and entertainment conglomerate Search - Director Online Client and Creative Services Based - New York City, NY  Search Firm - Filcro Media Staffing  Officer in Charge - Tony Filson Reporting to - Vice President National Sales, New York, NY Client Situation The Vice President of National Advertising Sales needed to add an additional layer of management and enhancedfunctionality for clients, advertising agencies and internal cross platform advertising campaigns. The Vice Presidentidentified Filcro Media Staffing based on the firm’s reputation in both digital and broadcast recruitment. The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firm’s other operatingdivisions. Management acumen was also required to mentor, train and hire additional staff to keep pace with a brandapproaching the billion dollar mark. Universe Compilation - Industry and Sector Inclusions National Cable TV NetworksRegional Cable NetworksBroadcast Networks Advertising AgenciesDigital NetworksInternal Digital Resources in Film, Publishing and Radio Filcro Media Staffing is Retained Filcro Media Staffing proceeded to determine the needs of the Vice President form a compilation of factors that were quite complex based on the number of entities that would be serviced by this clientand creative services group.The client agreed with our desire to target eight environments and tier candidates based onmanagement capacity, compensation, technology acumen, operational experience, cross platformexposure and corporate cultural respectively. This “map” established by Filcro Media Staffing and theclient brought about the consensus we required to proceed with universe compilation. Some of the biggest challenges facing the new Director  Optimizing Current ResourcesBuilding Internal Awareness of Digital and Creative Resources Across all DivisionsBecoming a Valuable Resource to Clients, Sales and AgenciesMentoring, Hiring and Managing Staff Optimizing Communication w/ Traffic and InventoryEnhancing the Creative Impact of Cross-Platform TV, Interactive and Wireless Presentations The Filcro Media Staffing Recruitment Solution Filcro Media Staffing proceeded to identify happily engaged client services directors from the eight environments specifiedby the Vice President. It took approximately four weeks to Identify, recruit and qualify four ideal candidates who would be capable of meeting all  the current and future needs of the brand as they approached the one billion dollar mark. Keeping to the hierarchy desiredwas extremely difficult with such a diverse group of candidates coming out of varied industries with different reportingstructures and modalities based purely in the content being distributed across each unique platform. Our top four candidates were all capable of working autonomously and had strong management acumen enabling the sixdirect reports to a have clear definition as to why this individual was picked to be the next Director.The Vice President was extremely pleased with the quality of candidates and the cadence at which they were recruited andpresented. It was now a matter of “cultural fit” and the Vice President was certain that he could discern this with only abrief meeting with each candidate. Successful Director of Client and Creative Services Recruited  A motivated and detailed oriented client and creative services professional with 10+ years of experience and a record of excellence increasing productivity in growing environments.His record with quality and customer satisfaction at high growth interactive companies was confirmed by those who workedfor him, his bosses and the ad agencies and clients that he collaborated with.He was skilled at managing client relations and building this resource where it had not been before in substantial mediaorganizations. His project management experience and a proven ability directing highly complex projects from planningthrough completion in fast-paced, time-sensitive environments was reiterated by everyone we came in contact. A high-performing manager he was still hands-on with demonstrated abilities to lead teams and always achieving bottom-lineresults.His technology acumen offered a strong understanding of HTML, XML, Java, JavaScript, AJAX, Ruby, VB, UNIX and SQL.Proficient with MS Office & Project, Photoshop, Illustrator, Dreamweaver, Ektron CMS, Vignette CMS, OmnitureSiteCatalyst, Open AdStream & DART and others.Exhibiting growth in every work environment the candidate offered capacity, stability and a strong work ethic that could beemulated in his staff.Managing over 15 direct reports and overseeing a multimillion dollar client services budget in the past, the transition to thenew company was anticipated to go smoothly and it did.This Director of Client Services has proven to be a vital asset to the company and those that utilize this environmentexternal to the organization. This search was extremely successful and the new Director has met every goal and continuesto perform in a manner that exceeds everyone's expectations. Home - Contact - FAQ’s - Case Histories - Resumes - Employers - Modalities - Top of Page   A Filcro Media Staffing Executive Search Case History Executive Search review of a Sr. Art Director recruited by Tony Filson as OIC  Senior Art Director   Portland, OR - USA Online interactive properties and off-line collaterals Client & Creative Services  Executive Search Firm Filcro Media Staffing with Tony Filson as Officer in Charge of Search reporting to the client President and Chief CreativeOfficer  Client Global U.S. based media organization utilizing technology and creative content to support:  Developing web-based online and wireless content.Providing technology infrastructure and capacity to monetize content across multiple media platforms. Assimilation and dissemination modalities for a sampling of the following Search  Art Director of online properties, collaterals and corporate communications Client Situation The organization required an Art Director who be responsible for the design of new projects on various Web properties aswell as the additional tasks described below to work as part of the creative services group of the media division to designconcepts and templates for Web propertiesDesign assets that can be reused in multiple templatesCreate interactive tools in FlashCreate identities for stand-alone online products and see them through productionCreate online promotional materials for The Web Site and other Corporate online productsDesign printed promotional pieces like posters, brochures, invitations and multi-page documentsOnline Design and ProductionBuild page templates for Web Site sectionsCreate interactive tools for Web Site sectionsWork within the existing information architecture to add new projects to the siteHelp ensure usability and accessibility throughout the Web SiteUse the Corporate content management system to help update content on the Creative Web Site and theCorporate siteUpdate content teasers and time sensitive stories on the home page Producing Annual Report Assist in pre-production planning of the annual reportCreate complete ready-for-print design of the Annual ReportThe ability to produce materials in multiple languages Executive Search Committee Member Industry and Sector inclusion Digital and Online PropertiesInteractive Advertising AgenciesInteractive Design StudiosCorporate Design Environments Subsequent to Filcro Media Staffing being retained The Filcro Media Staffing Officer in Charge Tony Filson participated in a number of phoneconferences with the President and the senior most creative executive to establish current andfuture objectives for the varied digital properties across multiple media platforms that this ArtDirector would be responsible for.Filcro Media Staffing established the required skills and and experience with a strong understanding of how graphic designprinciples like balance, color, hierarchy and typography needed to be applied across multiple sites. These creative, skilland experience means were established for portfolio reviews and interviews in New York.  Also established were priorities about desired new media projects to engage users without slowing loading times to offer engaging experiences utilizing advanced CMS technology for mobile and broadband applications. Some of the challenges facing the new Senior Art Director  The ability to take design ideas from concepts through production to the WebThe ability to apply audience research to their design work utilizing accurate media metricsOrganizational / Time Management & Workflow skills to work on and direct multiple concurrent projects to keepwork organized to meet project deadlinesDevelop resources to offer proficiency in Dreamweaver and other HTML Authoring software, Flash and Flash ActionScripting, Photoshop, InDesign and Illustrator.The ability to produce materials in multiple languages and assimilate and disseminate in same. Filcro Media Staffing’s Recruitment Solution Filcro Media Staffing proceeded to Identify art directors with work and work histories that reflected the client’s goals from abusiness, creative and technical perspective. Filcro Media Staffing concentrated on (3) three national markets that based onprevious recruitment experience proved successful based on the client’s budget, size and culture. Special consideration hadto be given to the extremely high corporate and creative standards of those supporting the organization: 
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