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Filcro Media Staffing Marketing Media Staffing for the Media Industry

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Media Marketing Media Marketing and Marketing Promotions Executive Recruitment Filcro Media Staffing’s media marketing recruitment practices are devoted to the media and broadcasting industries. This marketing recruitment specialization greatly enhances a media organization's capacity to identify marketing executives with acumen and experience directly related to cross-platform, multicast multiplex marketing functions to enhance and drive sales and bring about greater product awareness. Diverse broadcast synergies driving successful marketing initiatives require executives with unusual resourcefulness that understand nuance and strategic positioning and partnerships when driving sales, distribution, brand awareness, advertising, affiliate relations, affiliate sales, programming or a multitude of other areas across many genres and platforms simultaneously . At Filcro Media Staffing our recruitment experience and efficacy are proven and exhibited on tactical and strategic levels in marketing executive search case histories for review. TV Networks, Digital Broadcasters, Telecommunications, Mobile, MSO, Radio, Music, Social Networking, Sports, Print, On Demand and Affiliate environments are a few of the areas and industries that Filcro Media Staffing recruits for, for marketing related search assignments. Filcro Media Staffing’s extensive media marketing recruitment experience offers the firm’s clients a distinct advantage when competing for top tier talent in the marketplace. Broadcasters seeking the enhancement or development of additional revenue streams from their core or ancillary businesses will appreciate the understanding Filcro Media Staffing brings forward during the identification, recruitment and attraction of tactical marketing employees and marketing leadership. http://www.filcro-media-staffing.com/html/filcro_media_staffing_marketing.html
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  Location New York, NY - US A Reports to CEO Client Diversified U.S. based global sports and media company Search EVP International Sports Mar keting and Business Development Officer in Charge Tony Filson - Filcr o Media Staffing   Media Marketing  Media Marketing and Marketing Promotions Executive Recruitment  Filcro Media Staffing’s media marketing recruitment practices are devoted to the media and broadcasting industries. Thismarketing recruitment specialization greatly enhances a media organization's capacity to identify marketing executives withacumen and experience directly related to cross-platform, multicast multiplex marketing functions to enhance and drivesales and bring about greater product awareness.Diverse broadcast synergies driving successful marketing initiatives require executives with unusual resourcefulness thatunderstand nuance and strategic positioning and partnerships when driving sales, distribution, brand awareness,advertising, affiliate relations, affiliate sales, programming or a multitude of other areas across many genres and platformssimultaneously . At Filcro Media Staffing our recruitment experience and efficacy are proven and exhibited on tactical and strategic levels inmarketing executive search case histories for review.TV Networks, Digital Broadcasters, Telecommunications, Mobile, MSO, Radio, Music, Social Networking, Sports, Print, OnDemand and Affiliate environments are a few of the areas and industries that Filcro Media Staffing recruits for, for marketingrelated search assignments.Filcro Media Staffing’s extensive media marketing recruitment experience offers the firm’s clients a distinct advantage whencompeting for top tier talent in the marketplace.Broadcasters seeking the enhancement or development of additional revenue streams from their core or ancillarybusinesses will appreciate the understanding Filcro Media Staffing brings forward during the identification, recruitment andattraction of tactical marketing employees and marketing leadership. Please enjoy the selected marketing case histories below. A Filcro Media Staffing - Sports Marketing Executive Search Case History Review Executive Vice President International Sports Marketing and Business Development   Client Situation The CEO met with Filcro Media Staffing in New York to discuss the strategic business goals of the organization across multiple media platf orms in domestic and international mar kets.   The CEO’s objective was to identify an executive who could function with autonomy to monetize the organization in newbusinesses and to a greater extent in the businesses they were currently engaged in. As the dominant global leader in their space the CEO realized that their prevailing dominance had caused complacencyand there was a need to identify an executive who could move the company forward from a revenue and participationperspective to eliminate any competitors from gaining significant market share.The CEO granted Filcro Media Staffing autonomy to formulate a job description, compensation and where the executivewould be based to assure that revenue and business objectives could be met. Industry and Sector inclusion Sports Marketing / Sports Product MonetizationTalent Agencies and Sports Talent RepresentationSports - TV Broadcast Networks and Cable TV NetworksMajor MSO OperatorsMotion Picture StudiosSports Franchise OwnershipSports LeaguesSports Licensing and Sports Business Affairs Organizations Filcro Media Staffing was Retained The CEO was aware of Filcro Media Staffing’s reputation in the businesses that provided the organization’s core revenuestreams. Cable Broadcast, On Demand, Telecommunications, MSO and Multinational Media Conglomerates were allapparent clients of the firm. The CEO was an exceptional executive who was about to change over twenty years of legacymedia modality and he was doing it with bravado. There was a clear commitment by the executive personally andprofessionally to revolutionize the relationship between sports, the media industries, advertising agencies and the dominantglobal advertisers related to the demographic offered. Some of the Challenges Facing the New Executive Implementing business process not inherent to the sports industryEstablishing new revenue streams outside of traditional sports broadcast and franchise ownership Renegotiating deals to include cross-platform entities as primary as opposed to secondary participants Engage multinational media conglomerates to produce content specific to tent pole events, talent and their associated domestic and international marketsBranding, merchandising and licensing in nontraditional marketsBuilding infrastructure to emulate business practices in the United States, Europe, South America and Asia Filcro Media Staffing’s Recruitment The new Executive Vice President is from one of the leading talent representation organizations in the world. The CEO andnew EVP have established a quick and strong relationship based on mutual respect and trust. The success of this searchwill be based on revenue and the adoption of new business practices. As this search was completed in 2011 we lookforward to supplementing this document in 2013. As of September of 2012 this new Executive Vice President hasproduced record revenues and has positioned the company as #1 in the world .First Tier Cable TV Network   Affiliate Marketing, Affiliate Sales and Affiliates Special Events Executive Search Reviews  Director Affiliate Marketing  Public Relations and Special Events   Based Stamford, CT - USA Search Firm Filcro Media Staffing Officer in Charge  Tony Filson, New York, NY - USA Reporting to  Human Resources, Stamford, CT - USA   Client Cable TV Network Search Director Affiliate Marketing and Affiliate Special Events Client Situation The Director of Human Resources identified Filcro Media Staffing to conduct the search based on the firm completingsimilar searches at other competing Broadcast and Cable TV Networks. The Senior Vice President of Programming was also familiar with the firm and was instrumental in conveying informationthat led to Filcro Media Staffing (FMS) being retained. Tony Filson having participated in National and Local “Affiliate Sales”as well as National and Local “Advertising Sales” searches was fully aware of the skill sets and experience required tofacilitate the Network's Affiliate and Event objectives to enhance their Local Ad Sales, Public Relations and Special Eventobjectives through increased affiliate distribution. Industry and Sector Inclusion Network Television BroadcastingCable TV NetworksNetwork Affiliate Sales, Marketing & Promotion Filcro Media Staffing is Retained Filcro Media Staffing Officer in Charge of Search Tony Filson was asked to commence a search in the markets surroundingStamford, CT to avoid a corporate relocation if possible. Tony Filson concurred that a suitable universe of candidates withthe appropriate Affiliate Marketing and Public Relations experience within the Network’s compensation range could beidentified in the targeted geographic. New York, New Jersey and Connecticut offered an ample “affiliate executive”population to establish a suitable search universe in a brief period of time.Filcro Media Staffing initially identified Major Network and Cable Network Affiliate and Corporate Communication executivesto establish a search universe. The uniqueness of this particular network offered great attraction possibilities. The ability todraw from outside the genre and concentrate more on effective performance within the established required skills sets wasrefreshing.Succession plans were not required as this environment was expanding and currently attracting executives from top tobottom. Longevity and effectiveness from a tactical perspective were the client’s primary goals here.  This search was handled exceptionally well by Human Resources being that a key affiliate relations executive was not yet inplace yet to participate in the interviewing process. The Director of Marketing and Public Relations as well as the regional Affiliate Sales Vice Presidents were proactive during the process and clearly stated their preferences during identificationand recruitment. The new President would not start until well after Filcro Media Staffing completed the search.The clear definitions established with the Director of Human Resources at the inception of universe compilation were keyfactors in the final tiring of candidates. No significant changes were made during the search process aside from theincreased weighting of Cable Network as opposed to Broadcast Network candidates with the appropriate affiliate marketing,PR and special event experience.The Event and Affiliate Marketing skills required offered some challenges at the onset. Being that extensive autonomy wasrequired to establish synergies on many levels, we needed an affiliate executive who could function strategically andtactically on domestic and international special event projects that were “non-traditional” based on the Network’s uniqueniche. The special events and PR responsibilities were a mix of industry and consumer concerns that are unique to thebroadcasting industry yet based on the lack of sophistication of some broadcast environments, the desired skill sets did notexist in a single person in most established networks.The diversity of the Networks programming was never an issue. The broad and unique demographic some felt would impair universe compilation from an attraction perspective never materialized and ultimately led to being a “positive” in attractingthe new director of affiliate marketing, PR and special event. Challenges facing the new Director of Affiliate Marketing, PR and Events Build value with affiliates through development of marketing tactics, promos, and local eventsDevelop affiliate marketing, PR and special event tune-in initiatives for anchor programming to generate revenuefor cable affiliates.Create high-speed access promos and VOD programsResponsible for all special event marketing, trade shows and PR for the industryLiaison between Marketing, Affiliate Sales and ProgrammingCreate / Develop Affiliate Marketing, PR and Special Event materialsManage Affiliate Marketing budgets for PR and special eventSupervise Affiliate Marketing Manager and direct reports for global events Filcro Media Staffing’s Recruitment Solution Filcro Media Staffing proceeded to Identify the best in industry affiliate executives with current or prior public relations,special events and marketing experience who excelled in similar functions on a national and international level within theassigned geographic universe we were permitted to function within.The mix of on-air, VOD and broadband experience required for the Network were key factors inour tiering of candidates. The Network was fortunate that online and VOD distribution andprogramming were revenue generators and capitalizing on their strengths was accomplished byutilizing models established with other multiplex clients Filcro Media Staffing had recruited for inthe past. However, traditional multiplex environments with a lack of commercial programmingbeing SUB driven would not suffice so we had to provide a commercial mix to assure that VODand broadband would effectively meet the advertising sales requirements too.With extensive international travel being a consideration, a proven capacity to functionautonomously while enhancing value was key. We needed an affiliate executive who was known for making things happenby presenting traditional: Value, Benefits and Advantages to clients internal and external to the organization whilecustomizing programs across multiple media platforms.The mentoring of an affiliate manager, already in place, required strong acumen within the current and targeted affiliatemarkets to optimize their efforts to MSO and station groups. Successful Director of Affiliate Marketing Recruited  A Director of Affiliate Marketing from a major group of diversified Cable TV Networks.This Affiliate Director had managed the development and execution of five (5) annual marketing,special event and public relations campaigns aimed at current and/or prospective consumer bases(national and local extensions) and managed strategic initiatives to secure distribution of networksin at-risk markets while tracking consumer trends and patterns and competitive product activity.She also created strategic revenue generating / retention driven market and public relations campaigns that were highlyeffective. Her out-of-the box promotional initiatives utilizing specially designed databases, e-mail and digital tools toincrease the perceived value of cable networks and reinforce brand positioning were known in the industry to be trendsetting at the time.Her ability to direct vendors, adverting and PR agencies and internal Creative Services while managing the cross pollinationof resources, on the development, production and fulfillment side of campaigns and evergreen materials (Internet content,brochures, premiums, direct mail, bill inserts, trade ads, product one sheets, commercial & radio spots, training materialsand local advertising sales resources) were well honed.She also managed development of new launch products including all collateral materials, client notifications, consumer 
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