Filcro Media Staffing Media Director Media Staffing for the TV and Advertisi

Media Senior Media Directors, Planners and Buyers Agency, Broadcast & Client Media Executive Search Filcro Media Staffing recruits advertising agency Media Directors, Media Planners and Media Buyers within every major media center in the Americas, Canada, Europe, Asia and the MENA. Specialized industry vertical recruitment: Automotive, CPG, Pharmaceutical, Travel and Leisure, Beverage, Adult Beverage, Gaming, Entertainment, Apparel, Footwear, Electronics, Financial Services, Food Services, Telecommunications, Education and Luxury Goods. Modality. Media platforms: TV Broadcast, Cable TV, Radio, Interactive, Print, Mobile and DOOH.
of 8
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
    Media  Senior Media Directors, Planners and Buyers Agency, Broadcast & Client Media Executive Search Filcro Media Staffing recruits advertising agency Media Directors, Media Planners and Media Buyers within every major media center in the Americas, Canada, Europe, Asia and the MENA.Specialized industry vertical recruitment: Automotive, CPG, Pharmaceutical, Travel and Leisure, Beverage, Adult Beverage,Gaming, Entertainment, Apparel, Footwear, Electronics, Financial Services, Food Services, Telecommunications, Educationand Luxury Goods. Modality.Media platforms: TV Broadcast, Cable TV, Radio, Interactive, Print, Mobile and DOOH.  Senior Media Director  U.S. and Canadian Markets   Executive Search  Senior Media Director (SMD) Broadcast,Print, Interactive. Platforms Broadcast, Print and Interactive Media Based Miami, FL - USA based Officer in Charge Tony Filson reporting to Executive Vice President , Miami, FL Search Firm  Filcro Media Staffing, New York, NY Client  Diversified U.S. Based International Advertising Agency Client Situation The Executive Vice President was seeking a Senior Media Director to join a very stable work environment as theincumbent had been with the firm for approximately fifteen years. What was required was a change agent who couldaddress modality, operations and client relationships that would reflect the EVP’s desire to increase business by optimizingcurrent relationships in the U.S. and Canada. In pitching new and existing business the firm wanted to enhance their capabilities by identifying a Senior Media Director who excelled in this area. Industry and Sector inclusion  Advertising AgenciesRetail - Luxury GoodsTravel and Leisure AutomotiveMedia Buying, Planning and Management Filcro Media Staffing is Retained - Everyone gets a “Pink Pony”   The Filcro Media Staffing Officer in Charge of Search Tony Filson was asked to commence a national search workingoutwards from Miami, Florida and progressively up the East Coast. However, the client wanted to be aware of allcandidates irrespective of their geographic. As the initial universe of candidates was compiled Filcro Media Staffing cross-tiered on four levels based on “experience”, “compensation”, “geographic” and “capacity” to assure that ultimately the clientwas seeing everyone nationally who met 100% of their criterion.Filcro Media Staffing was provided with organizational charting and budget spends across each media platform todetermine how U.S. and Canadian markets were divided from a creative and media platform and budget perspective.Broadcast, Print and Interactive were the primary platforms with mobile playing a larger role for the coming year's budget.The Executive Vice President was verbose and gave no doubt as to her priorities and the cadence at which the search wasto be conducted.The Executive Vice President's energy and ability to convey her “ideal” was very useful in providing a cultural snapshot of this unique advertising agency weighted significantly towards the Travel & Leisure industries as luxury and high-end brands. Some of the challenges facing the new Senior Media Director (SMD) Change ManagementOptimizing Media RevenueExtensive TravelNew Business Development Adapting to New Technology Across Three Media Platforms Filcro Media Staffing’s Recruitment Solution Filcro Media Staffing proceeded to Identify the best-in-class Senior Media Directors who were heavily involved in theclient’s primary verticals across their (3) three media platforms and emerging platform (mobile) for development in their luxury brands markets. Working outward from Miami, Florida Filcro Media Staffing proceeded to identify, recruit, qualify and attract those that metthe following requirements:Responsible for planning and execution of National US and Canada Broadcast, Print and Web. (Majority TVBroadcast) Ability to determine effective media usage on each project providing direction, budget allocation, researchinformation and guidance on plans and the execution of buys.Manage all communications with external advertising agencies in the United States as well as Canada.Manage the planning, negotiation, and analysis for all print media vehicles, Broadcast and Web ensuring cost-effective programs which provide added-value and leverage to the agency's clients.The ideal candidate will have superior knowledge of media theory and media terminology specifically as it appliesto travel related products such as travel destinations, resorts, lodging or cruise lines.Travel account experience would be ideal but a talented Media Director, Associate Media Director or Senior Media Director from any vertical will be considered. Ability to manage under $100 Million accounts for TV, Print and Interactive with the same care as larger clients. A proven track record at building a brand on all levels of advertising and marketing. Travel related accounts beinga big plus. Strong research capabilities in order to create new strategies and innovative plans. Strong organizational skills to multi-task across multiple-media-platforms. Ability to manage and coordinate with outside agencies and set priorities. A sense of urgency and to perform under pressure when deadlines are important. An analytical thinker well versed with media metrics across all media platforms.Strong written and oral communication skills. A person who enjoys client contact. A person who enjoys traveling to resort and vacation destinations to meet with clients.Minimum of 8-10 years of directly related experience with a large, multi-market retailer or media/advertisingagency with significant retail accounts or equal or grater spend under direction. Successful Media Director Identified, Recruited and Attracted    Filcro Media Staffing   A East Coast based Senior Media Director who is an Ivy League graduate with over 15 years of media managementexperience with one of the World's most respected advertising agencies.Currently as a Group Media Director for global brands he managed client relationships with Fortune 100 - 500brandsHis record of success providing long-term strategic perspective and direction while overseeing day-to-day tacticalexecution of deliverables; anticipating client needs and aligning agency resources for optimal performance wereproven.He led, inspired, and challenged strategy teams in development of multimedia, traditional and digital plans.His modality was consistently proactive as he monitored the media landscape for innovative applications andopportunities to drive business.Interpreting and reporting third party data to measure campaign performance against benchmarks he was wellversed at utilizing media metrics.His record of collaborating with account management to ensure media and message integration enable him to ;serve as the primary client contact point for digital /social media, brand econometrics, business intelligence,research, and global / national buying teamsHe Stewarded client media budgets and projected spending estimates to finance directors working with great fiscalresponsibility.This search was fully completed in six weeks. The Senior Media Director relocated from the New York Metropolitan area to Miami, Fl. This is another example of a clientbeing in a critical situation that required Filcro Media Staffing to conduct an expedited search. For Additional Media Director Executive Searches please go to: or Media Director Executive SearchThis URL:  Senior Director Media Planning and Sales Planning OperationsSearch Senior Director Media / Sales Planning Based Chicago, IL - USA Search Firm Filcro Media Staffing Officer in Charge  Tony Filson - New York, NY Reporting to President TV Network Sales - New York, NY  Client VIACOM is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually allmedia, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, andcomedy.   Viacom's well-known brands include CBS, MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, InfinityBroadcasting, Viacom Outdoor, UPN, TV Land, Comedy Central, CMT: Country Music Television, Spike TV, Showtime,Blockbuster, and Simon & Schuster. Client Situation The President of TV Network Sales was seeking greater efficacy on a tactical and strategic level to enhance revenue. Executive Search (ES) Member Industry and Sector Inclusion: Cable TV Network - MultiplexBroadcast TV Network - Major The President identified Filcro Media Staffing Tony Filson (TF) functioning as Officer in Charge of Search. The firm hasconducted numerous similar searches “above, on and below line” in the past and the familiarity with the ideal skill sets,culture and strategic initiatives relevant the TV Network's practices were advantageous the the Network and assuring anexpeditious search. Filcro Media Staffing is Retained Filcro Media Staffing Officer in Charge of Search Tony Filson worked entirely with the Presidentof Network Sales to establish a consensus of the type of improvements that were needed toenhance sales operations that could facilitate revenue growth. The President was very clear as tothe specific functions and areas of concern that needed to be addressed in this geographic. TheMidwest offered a unique opportunity for the proper Director.Filcro Media Staffing was provided with technical, sales, operational, organizational, financial, cultural and creativeoverviews requested to evaluate all hard and soft assets as they relate(d) to the skills and experience required of the newDirector of Sales Planning and Sales Operations (DSP). Specific tent pole events and preemption of programming in thepast were examples of areas where wanted someone with a calm and collected demeanor when rapid changes wererequired. The current DSP was not appropriate based on the growth the Network had experienced recently and the additional growththat was anticipated in the near future. The President wanted this position to become more strategic as opposed to tacticaland to grant greater autonomy across all traffic, planning, inventory, reporting, training and associated sales functions wouldbe mandatory. By utilizing previous documents from other similar searches, a compilation of appropriate skill sets wasutilized with latitude during universe compilation and tiering.The hierarchy of desired skill sets and industry experience established placed great emphasis on the new DSP takinginitiative and formulating practices that would increase efficiency across all areas relevant to Sales Operations andestablishing enhanced lines of communication with Programming.The building and mentoring of staff to proceed with strategic initiatives involving the Midwest and West Coast was essential.Greater stewardship was needed in the development of soft and hard assets reporting into this Director of Sales Planning.New software being reviewed at the time involved contract negotiations and establishing a new vendor relationship key toplanning across three media platforms.. This technology upgrade required a person who was familiar with the review andimplementation of new sales systems. The President wanted a Director of Sales Planning and Operations with the capacityto take ownership of the process as it related to a new joint IT and sales planning initiative where this new DSP would workas a committee member with the Network's IT staff as they transition and train the sales assistants, sales planners,inventory, traffic and account executives over to the new system. The ability to set a a clear syllabus with benchmarks for HR Training and Development would also fall to this person.Universe compilation and tiering had to be setup in multiple frames for this search. With so many variables involved it wouldultimately be a compilation of skills and experience as opposed to specific weighting. It was essential to give the Presidenteverything he needed with different weighting variables so he could determine the strategic value of each candidate that we“first tiered”.Filcro Media Staffing was very fortunate to have a President of Network Sales who had such a clear vision of where hewanted the Network to be from a market and revenue perspective in the near future. As opposed to him giving the searchto a EVP, SVP or VP he opted to to take a hands-on approach to assuring that the person was proper strategic fit for hisexpansion plans.
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks