Filcro Media Staffing Media Technology Sales and Media Workflow

Filcro Media Staffing provides highly specialized media executive search services for the recruitment of tactical and strategic media industry leadership globally. On this page Filcro Media Staffing exhibits industry acumen and efficacy recruiting media technology sales and media technology workflow solutions executives. For origination, production, post, workflow, hardware and software solutions providers Filcro Media Staffing offers executive search leadership in this highly specialized recruitment space for the media, broadcasting and telecommunications industries. Regional Vice President | Senior Vice President | All Technology | All Sales | All Groups
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  A Filcro Media Staffing   executive search case history review Regional Vice President Sales (RVPS)  Media Technology and Workflow Solutions The United States and Canadian Territories Based New York, NY - USA - New York Metropolitan Area Executive Search Firm Filcro Media Staffing Officer in Charge of Search  Tony Filson reporting to the NSVPS and President Client  The World's leading media and broadcasting technology and media workflow solutions company. Search  Regional Vice President Sales - U.S. and Canadian markets Client Situation  With the expansion of broadcast technological resources, intellectual property and integrated mediaworkflow solutions, there was a need to expand and optimize the sales organization in selected areas of the United Statesand Canada. With a pending acquisition of a major competitor the President of the acquiring company was being proactive in securingadditional business channels for monetization that would capitalize on the firm’s enhanced capacity to play an even greater role within unprecedented ownership of the full cycle of the media workflow process to include seamless broadcastingoperations, production, post-production and content management modalities.The executive this position reports into is a gifted National Senior Vice President of Sales and he was quick to note andarticulate the areas of responsibly, experience and product knowledge that this media technology executive would requireto be successful on tactical and strategic levels as an individual contributor and leader of a honed group of regional salesexecutives.  Business Sector Inclusions TV Production & Post ProductionMotion Picture Production & Post ProductionBroadcasting Production, Post & Technical OperationsDigital Production Technologists and Solutions ProvidersMedia Technology Providers and VAR’sMedia Software Developers and VAR’sContent Management System ProvidersMedia Workflow Solutions CompetitorsDevelopers of Advanced Media Technology and ResearchFilcro Media Staffing provides highly specialized media executive search services for the recruitment of tactical and strategicmedia industry leadership globally.On this page Filcro Media Staffing exhibits industry acumen and efficacy recruiting media technology sales and mediatechnology workflow solutions executives. For srcination, production, post, workflow, hardware and software solutionsproviders Filcro Media Staffing offers executive search leadership in this highly specialized recruitment space for the media,broadcasting and telecommunications industries. Regional Vice President | Senior Vice President | All Technology | All Sales | All Groups    EDIUS: Behind The Scenes Filcro Media Staffing is Retained Filcro Media Staffing’s goals for this search were extensive. The firms recruitment efforts were targeted towards knownentities and leaders in this space who were gainfully employed, happy and productive. The value prepositions of growthand financial success were real and transparent. Recruiting and attracting those offering everything the client was seekingrequired drawing from every major media technology center in the United States and Canada until the ideal executive wasidentified, recruited and attracted at an aggressive cadence. The new RVP recruited would be responsible for the Eastern region territory and Canada and for developing andstrengthening a set of accounts and vertical markets. Needed was a sophisticated manager to direct AE's, keyrelationships and ensure that the appropriate resources are available and focused to support the firm’s selling objectivesand relationship goals. The territories including: Canada, Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York,New Jersey, Pennsylvania, Delaware, Maryland, Virginia, W. Virginia, and Washington D.C. were extensive in geographicreach and media market penetration as the most sought after in the industry. This new RVP would require extensiveacumen in these key media technology markets. The ability to develop and implement sales plans by Account Executive and/or accounts aligned with market segment,geographic territory, and business portfolio in support of company objectives was essential as no two accounts were exactlyalike in spend or need. The new Regional Vice President would have to meet or exceed sales objectives of the assignedregion / accounts by promoting and selling solutions through professional relationships that often take many years todevelop. Filcro Media Staffing having recruited media technology leadership in the past as CRO’s, CIO’s and CEO’s of the client’stargeted media communities in broadcasting and entertainment afforded the firm a distinct advantage during the recruitmentphase of the search. As the new RVP would have to provide reporting and forecast using the SalesForce automation andother tools, the officer in charge of search knew that the environments being drawn from would offer this level of salesreporting accountability. Coaching and developing a professional sales team as a group and as individuals was a key concern of the hiring manager and the SVP being a honed mentor was seeking an executive who could build continuity in a market that rewardedlongevity and delivering on promises. Implementing and championing the company's sales process to establish a culture of “solution selling” at all levels of thecustomer's decision-maker hierarchy would be essential. C level and line personnel were all involved in the decisionprocess for workflow solutions and this RVP would need to be very hands-on and effective at all levels of clientengagement. With so much of the media technology industry depending of national and regional events and shows to sell and spotlightproduct lines and services it was essential that we identify an RVP who was a welcome guest with exceptional interpersonalskills and product knowledge who could engage customers on a human and technical level as a solution provider and not apushy salesperson. Travel would be extensive to meet customers and to coach Account Executives in the field, this executive required aproven record of managing resources and staff in an organized and knowledgeable manner. The Filcro Media Staffing Recruitment Solution Filcro Media Staffing proceeded to identify national and regional media technology sales executives with a minimum of 10years of tactical and strategic leadership. We sought demonstrated acumen that was articulated and admired by peers and contemporaries competing in the samespace who had direct interaction with this executive and their sales organization as a whole.Of interest was legacy vs. digital media and the ability to sell to and acrossan emerging multicast, multi-platform industry managing teams that efficientlyconveyed a solution selling message that was consistently increasingrevenue. As public speaking and C Level interaction would be the norm we alsosought a special set of skills that even some effective sales leaders lacked inthe ability to convey messages to important and at times large audiences. Looking at the markets to be served we also wanted an executive who couldcreate markets vs. being reactive. With so much of the media workflow solutions business being generated by the capacityto create more efficient and productive process this executive would need to have access above and below line on theclient side to covey opportunities that can facilitate advantages in very competitive broadcast, production and postenvironments. The officer in charge at Filcro Media Staffing also wanted to understand the executives coaching, mentoring and team  building capacity. With consolidation and acquisitions taking place it was important to not only know who this executive isintimately but also the people he has hired and developed as sales professionals over the years. With an immediate needfor an addition to staff in one of the new RVP’s sales offices it was essential that this media technology sales executive wasadapt at attracting sales executives who expressed success and continuity to create a stable and productive workenvironment.Tony Filson as the officer in charge of search himself enjoys media technology and short of this executive reading whitepapers form Bell Labs every day there had to be an inherent curiosity and love for technology in this new RVP of sales. The client company known for being “The Cutting Edge” player in this space, the new RVP would have to be a bit of aRenaissance person with all things media. As complex and ever changing as broadcast and media technology can be,Tony Filson wanted an executive who can speak to any concern of a CIO, CTO, Producer, Director, Editor or Chief Engineer with aplomb. The Talented New RVP of Media Technology Sales Recruited and Attracted First we would like to state that it was a personal and professional pleasure working with the Senior Vice President as thehiring manager and the President of Sales. Both are mature-minded, honed and polished executives and gentlemen whoaccomplished a great deal through this national executive search. Thank you. With over 25 years of media recruitmentexperience this was one of the most work intensive and rewarding searches conducted by the firm. The new Regional Vice President of Sales attracted was from a direct and close global competitor of the client company.With current North East U.S. and Canadian markets being areas of sales responsibility this media technology salesexecutive was well suited to optimize return from the most profitable territories in the media technology and media workflowsolutions markets globally. His broad media hardware, media software and media enterprise acumen was exceptional. With the capacity andexperience providing media workflow solutions on a granular and enterprise level, this executive was an impressivecontributor and leader.Known for attracting and building individual sellers and selling teams this executive's reputation was impeccable. Mediasales professionals wanted to work for him, enjoyed working for him and grew working for him. This was a man whoattracted and developed media sales executives that everyone in the media technology industry wanted to hire based onhis noted leadership and high hiring standards. At public and industry events he was a consistent, noted and effective leader conveying his firm’s message to industryleaders and decision makers. His capacity to translate media business goals into hardware and workflow solutions wasunprecedented. He brought a human element to the process and developed relationships that granted him access to thelargest purchasers of media technology in the world. This executive's career ecology was a very close match to the client company's corporate ecology. Ready for a substantialincrease in autonomy, compensation and a larger corporate structure this was a perfect match for the company and therecruited executive. The hiring company's culture was also a match as the SVP praised and rewarded performance in thesame manner this new RVP was noted for. Both the executive and the client company believed in positive reenforcementand working with professionals as individuals with specific needs and desires for motivation. This was a complex modalitythat was shared and successful and played a key role as a catalyst this new relationship.Once this new RVP was hired there were changes to the proposed corporate acquisition and also new corporate leadershipwas introduced. Without hesitancy the new RVP made the transition and is today one the firm’s noted pressannouncements profiling their continued dominance in media technology and media work flow solutions. Filcro Media Staffing offers specialized media recruitment for the business, technical and creative interests of the mediaand broadcasting industries. Executive search assignments are conducted globally and in every major media center in theUnited States to meet the demanding needs of building, operating, monetizing and growing media assets and services.Additional Case Histories | Home | Media Recruitment Groups | Technology Specialization - Link to the above RVP Media Technology Sales SearchA Filcro Media Staffing media technology sales executive search case history for reviewMedia & EntertainmentTelevision Network, Radio, Music and Digital Watermarking Technology  EVP / Senior Vice President National Broadcasting and Media Technology Sales      Search EVP / Senior Vice President of Domestic and International Broadcast Technology Sales. The CEO wanted to identify anexecutive who could play dual roles as an EVP of strategic development and SVP of Sales as the sales organizations werebuilt-out globally. Based New York, NY - USA Search Firm  Filcro Media Staffing Officer in Charge  Tony Filson Reporting to  Executive search committee in New York, NY and client company CEO and President in San Diego, CA Client A world leader in the development and implementation of technical work-flow and technology solutions for the mediaindustries focusing on the copyright management, royalty distribution, E-Commerce, information, marketing and productdistribution needs emerging from the confluence of the entertainment and media industries. The firm holds a significant patent portfolio of proven watermarking technologies and applications which have emerged asthe core media technology components for broadcast copyright protection architectures being developed for new digitalmedia formats, CMS content management and broadcast distribution systems. Selected as the worldwide industry standardin copy protected Digital Audio and for the Secure Digital Music Initiative (SDMI), which has developed an architecture andspecifications for playing, storing and distributing digital music and other media content, the was poised dominate audio,video and data watermarking. The company offers media technology verification solutions spanning all media platforms, from broadcast and cable mediato the Internet and a broad spectrum of physical formats from analog to digital consumer media disposables. Motion PictureStudios, TV Broadcasters, Digital and Mobile Media Companies would all benefits from the firms technology, integratedseamlessly, through IT work-flow solutions. Client Situation An executive search committee was formed consisting of representation from each primary constituency to identify anexecutive search firm to conduct the national search to identify and recruit a new EVP / Senior Vice President of Technology Sales. The CEO based in San Diego, CA met with Filcro Media Staffing in New York prior to retaining the firmand asked that Tony Filson conduct the search as Officer in Charge (OIC) and meet with the executive search committee. Executive Search Committee Member Industry and Sector Inclusion: Television BroadcastingRadio BroadcastingAdvertisingMusic Production & DistributionNetwork & Syndicated ProgrammingThe Marsh & McLennan CompanyJP Morgan Investment BankingMajor Consumer Electronics Manufacturers - OEM’s The executive search committee and the investment banks with the CEOacting as point of contact, met with Tony Filson and retained Filcro MediaStaffing. Tony Filson functioned as Officer in Charge to recruit the new EVP / SVP of Global Sales
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