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Filcro Media Staffing Research

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Media Research Ratings, Marketing, Programming, Affiliate and Sales Research All media research to include primary and secondary ratings analysis, the formulation of modality in compiling media metrics, Nielsen Data, Uniques, MSO - SUB (subscriber), Social Networking usage assimilation and advertising research is identified by this group for tactical and strategic leadership. Category and industry specific research executives for client services, sales, sales planning and ratings analysis are staffed for broadcasters, programmers, syndicators and advertising agencies. Industry specific automobile, beverage, adult beverage, travel, leisure, sports, entertainment, gaming, electronic, service, social networking apparel and even direct response (DR) are all O&D charted. Filcro Media Staffing provides developers, disseminators and advertisers of media product rapid identification of experienced professionals in all of the above research environments primarily in New York, Chicago, Washington DC, Los Angeles, Atlanta and Miami. For technical data assimilation and dissemination for STB, OD, wireless and online interactive platforms from an operational perspective please refer to our Technology Group. From an SVP to a Manager of Research, Filcro Media Staffing recruits research personnel across all media platforms for quantitative and qualitative research. Media Research Recruitment Group - Client Rosters
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    Media Research  Ratings, Marketing, Programming, Affiliate and Sales Research   All media research to include primary and secondary ratings analysis, the formulation of modality in compiling mediametrics, Nielsen Data, Uniques, MSO - SUB (subscriber), Social Networking usage assimilation and advertising research isidentified by this group for tactical and strategic leadership.Category and industry specific research executives for client services, sales, sales planning and ratings analysis are staffedfor broadcasters, programmers, syndicators and advertising agencies. Industry specific automobile, beverage, adultbeverage, travel, leisure, sports, entertainment, gaming, electronic, service, social networking apparel and even directresponse (DR) are all O&D charted. Filcro Media Staffing provides developers, disseminators and advertisers of mediaproduct rapid identification of experienced professionals in all of the above research environments primarily in New York,Chicago, Washington DC, Los Angeles, Atlanta and Miami.For technical data assimilation and dissemination for STB, OD, wireless and online interactive platforms from an operationalperspective please refer to our Technology Group. From an SVP to a Manager of Research, Filcro Media Staffing recruitsresearch personnel across all media platforms for quantitative and qualitative research. Review of Filcro Media Staffing Reporting to the Senior Vice President of National Advertising Sales Client  Viacom's goal is to be the world's leading, branded entertainment companyacross television, motion pictures and digital media platforms. The Viacom focusis on consumers, enhancing existing brands, developing new brands andexecuting on multiplatform strategies to reach objectives and sustain growth. Bycapitalizing on creative strengths and deepening relationships with audiences,advertisers, distribution affiliates, talent and licensees, Viacom is positioned toachieve continued global success. Search Director TV Advertising Sales Research Recruited  a Director of TV Advertising Sales Research Based  in New York, NY - USA. Officer in Charge of Search Tony Filson, Filcro Media Staffing Client Situation The Senior Vice President of National Advertising Sales was seeking an addition to staff based on a distinct need toservice a growing and diverse media sales population across multiple media platforms for multicast dissemination.This Director would need to create new qualitative cable network analysis reports and improve the research department'swork flow process to shorten the request-to-report turnaround time.   This executive would have to be proactive and hold training seminars for a group of 43 associated with research andresearch support in a multiplex environment of advertising and sub driven properties. A broad understanding of technologyassociated with the assimilation and dissemination of research data would be essential as this person would be developingprimary research to supplement secondary resources.The development of enhanced primary and secondary media metrics and analytic tools for Network sales was alsoessential. The current system did not combine ideation and needed to be a one point solution for sales staff across TV,Interactive, Mobile and Place Based OOH platforms in New York, Los Angeles, Chicago, Miami and Detroit as well asunique opportunities with venues not in primary media markets. Industry and Sector inclusion for Universe Compilation Broadcast TelevisionCable Television NetworksDigital Media NetworksMotion Picture Studios Advertising AgenciesMedia ConglomeratesSuppliers of Media Research Metrics and AnalyticsVenue and Place Based OOH with Digital Dissemination and Assimilation Solution Filcro Media Staffing proceeded to identify senior TV Research professionals with specific broadcasting sales researchexperience in organizations that serviced and mirrored the Networks’ structure, business units, media platforms, multicastand multiplex modality and culture.Directly recruiting from the identified targets was the most effective modality. Conventional awareness through print andInternet sources was not effective on any level. The candidates we were seeking to recruit were currently employed andhappy in their current positions. Aggressively targeting a well researched universe ultimately brought this search to fruition. Successful Director of Research Recruited  A current Director of media research from the largest provider of TV Network analytics in the world who had previouslyworked for a 100 million subscriber cable TV network with Sub and Ad Sales monetization components.This executive had managed staffs as large as thirty-five and was responsible for creating training and research processprograms that were highly effective in optimizing revenue based enhanced analytics that were superior in accuracy.Developing primary research sources of media analytics as well as honing secondary data were strong components of thisresearch executives experience. His capacity to quickly review media data sources for accuracy enabled him to optimizereturn for media sales executives in the field and minimize potential ADU and or makegood scenarios.This executive had previously setup media research modalities that were being sought in the client company and he wasresponsible for mentoring four research employees to the extent that he afforded the network succession planning optionsthat have been utilized successfully.On the Manager, Director and Vice Presidential levels he created a customer service oriented research environment thatwas utilized based of ease of use, accuracy and ultimate efficacy. This building of media research resources, mediaresearch technology and media research personnel was a true testament to his capacity as a leader and team player. Hisnoted reputation as an industry pioneer with analytics and media metrics across numerous media platforms assured currentand future success in a multiplex that disseminated across (8) eight media platforms. Executive Search Summary The media research executive recruited was successfully attracted and did not require relocation. He has made great progress in transitioning the Network into a state of the art provider of media research tools and  TelevisionMobileOnline & OTTRadioFilmPrintOEMMSO Filcro Media Staffing - Broadcasting & Media Recruitment Practice Groups Broadcasting and media executive search experience and skill set designations for clients and candidates   Accounting   Advertising Sales Affiliate Sales Broadcast OperationsBusiness Affairs Broadband Closed Captioning Corporate Development Editorial Engineering FacilitiesFinance Human Resource IT Interactive Inventory Legal Marketing Media  / MusicOn-Air Promotions Production  / Post Program Practices ProgrammingReal Estate Research Sales Planning Systems Talent Payment Technology Traffic Home Page  analytics to their sales organization and clients across all media platforms and affording the Network the opportunity tomonetize RFP’s and sales plans as never before.Revenue has been enhanced and the costs of research and research materials have been lowered based on in-houseefficacy with primary research as opposed to paying premiums for secondary data. This Page: http://www.filcro-media-staffing.com/html/filcro_media_staffing_research.htmlHome - Contact - FAQ’s - Case Histories - Resumes - Employers - Modalities - Top of Page   http://www.ExecutiveSearch.TV Filcro Media Staffing,all Rights Reserved 1985-2014 Executive Search Reviews References
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