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Final Reflection

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Final stage of the premlinary work.
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  Reflecting on Images What do the clothing codes tell you? Both the models of the main image were in casual attire, where the male was in a hoodie and a red top. The bright red top linked in with my main colour scheme of red, black and white  –  so this added an additional subtle impact. The female wore a causal top and a dark cardigan. They both wore black framed glasses  –  this immediately makes them stereotypically appear more intelligent and the fact that they were black links to my colour scheme again  –  so it fits in nicely. The other images used also showed the models in casual attire, except the principle who understandably is in a more formal attire which makes him look more superior. What are their facial expressions? Why? The two models on the cover page are both presented with a wide smile  –  this sets a positive tone to the magazine as well as a welcoming one. This trend follows throughout the magazine as all the other photos show the models smiling  –  some showing teeth and some without to create a contrast. I found it important that all the models appeared happy otherwise no one would want to read a magazine which implies a negative feel. What is their posture why? Most the models are s tanding upright and this demeanour denotes how they’re sensible, sophisticated and well-mannered as opposed to slouching and having a lazy attitude. In the main image the two models were standing back to back  –   this symbolises unity and shows how they’re i n it together and once again sets a positive tone. A teacher is slouching slightly  –   this implies he’s relaxed and comfortable  –  I wanted him to appear like this as if he was more upright it would be as if he’s teaching and lecturing which isn’t what his a rticle is about so I wanted his posture to show the article related is more relaxed. Stereotypes The main image was of two students and they both were glasses, now the common stereotype of people who wear glasses are that they’re teachers pets are overly clever , keen to learn and controlling but I’ve tried to challenge this stereotype slightly  as they look happier and carefree instead of overly serious and controlling. Also, the image of the principle shows him smiling where you wouldn’t think of a princ iple smiling due to his authority in the college and principles can be perceived as serious and strict. I have challenged this to keep the magazine positive and show principles in a better light. Another stereotype I have challenged is of the teenage boys, some think their “gangsters” or athletic but I’ve demonstrated them reading in a library to show a different side to boys then expected  –  this sparks interest in the reader as a surprise. Representation of race significant? All the models happen to be wh ite, British but they’re all shown in a positive light as their props are study related, their postures are sensible and their costumes and demeanour is suitable. Although, my magazine is open to a range of ethnicities and so perhaps I should have included a broader range of ethnic groups.  Who is the magazine being aimed at? The audience pinpointed for this magazine are college students hence the masthead “college buzz” denoting that its for people involved with college business  –  in case the students themselves. In addition, the majority of the models are college students as well as the main image itself. The magazine is evidently open to any gender as the models involved are both male and female and the main image has a male and female together. However, if I was to go into more depth to the audience I would say the more ‘intelligent’, ‘   hard working’ students  are targeted as the majority of the magazine appears to be devoted more to the study side then the gossip side. Economic wise it’s  open to anyone as the price in reasonably cheap  –   99p so it isn’t aimed at a certain class.   What have you done to attract the target audience? To attract college students to the magazine I give it the masthead of “college bizz” showing it highly involves them. To suit both genders I involved a gender neutral colour scheme and used both genders as models in the images. I used a lure of “meal deal” to attract the audience as its something useful for college students. To attract a more “sophisticated” and “hard working” audience I dedicated most the magazine to study topics and the main cover line is about education too. How Text and Image have been used to target the audience? I’ve used a semantic field of college, study and success as the words “success”, “student”, “top” , “study” and “revision” –  this lexical field attracts the intelligent or students wanting to do well to buy this magazine just using language. Also, I used words which trigger excitement like “exclusive” and “Revealed” in bold this acts as persuasion to g et students to view this magazine. Image wise I manipulated the target audience to buy it using, demeanour and appearance to have them associated themselves with the models and therefore read on.
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