Getting Started On Twitter

1. GETTING STARTED ON Brought to you by: 2. What is Twitter? <ul><li>Definition: a social networking and micro-blogging service that allows you answer the…
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  • 1. GETTING STARTED ON Brought to you by:
  • 2. What is Twitter? <ul><li>Definition: a social networking and micro-blogging service that allows you answer the question, &quot;What are you doing?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your friends, or &quot;followers.” </li></ul><ul><li>“ Twitter is blogging without the hassle!” </li></ul><ul><li>- Anonymous </li></ul>
  • 3. What’s all the fuss about? <ul><li>Twitter can help with the following: </li></ul><ul><ul><li>Getting real-time updates and news immediately </li></ul></ul><ul><ul><li>Connect with people who you may have been connected with </li></ul></ul><ul><ul><li>Broadcast real-time updates immediately to your network </li></ul></ul>
  • 4. The Growth of Twitter 3x Increase!
  • 5. My experience with Twitter <ul><li>I’ve used Twitter for the following: Personal, Business, News </li></ul><ul><li>2 years of Twitter experience </li></ul>
  • 6. What you’ll be learning today <ul><li>Get your Twitter account started </li></ul><ul><li>Understand what people say on Twitter </li></ul><ul><li>Understand how others have used Twitter </li></ul><ul><li>Integrate Twitter with current activities </li></ul><ul><li>Utilize tools to enhance your Twitter experience </li></ul>
  • 7. BASICS
  • 8. <ul><li>Branding yourself </li></ul><ul><ul><li>Choosing a username </li></ul></ul><ul><ul><li>Choosing a photo (i.e. headshot, logo, etc) </li></ul></ul><ul><ul><li>Choosing a background </li></ul></ul><ul><li>Build your network </li></ul><ul><ul><li>Find who’s already using Twitter </li></ul></ul><ul><ul><li>Follow people you’d be interested in </li></ul></ul>Getting Started on Twitter
  • 9. <ul><li>What are you doing? </li></ul><ul><ul><li>Interesting facts about your industry </li></ul></ul><ul><ul><li>Specials or promotions </li></ul></ul><ul><ul><li>Information about events </li></ul></ul><ul><ul><li>Handling customer service via Twitter </li></ul></ul>What to tweet about
  • 11. Twitter Terminology <ul><li>Jargon: </li></ul><ul><ul><li>Tweets = 140-character updates on Twitter </li></ul></ul><ul><ul><li>Follower = A user interested in your updates </li></ul></ul><ul><li>Symbols: </li></ul><ul><ul><li>@ = public conversations </li></ul></ul><ul><ul><li># = adding a tag to a tweet </li></ul></ul><ul><ul><li>RT = retweeting is sharing tweets with others </li></ul></ul><ul><ul><li>d = direct messages are similar to e-mails </li></ul></ul>
  • 12. @ replies = public conversations <ul><li>my tweet: </li></ul>my follower’s responses:
  • 13. # = hashtags (tagging tweets) <ul><li>tweets tagged with #twitterteacher: </li></ul>
  • 14. RT = retweeting tweets <ul><li>recent retweets from @soundernews: </li></ul>
  • 15. EXAMPLES
  • 16. <ul><li>Zappos (@zappos) </li></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Company transparency </li></ul></ul><ul><ul><li>Brand proliferation </li></ul></ul><ul><li>Other examples: </li></ul><ul><ul><li>Comcast (@comcastcares) </li></ul></ul><ul><ul><li> (@delloutlet) </li></ul></ul><ul><ul><li>Motore Coffee (@motore) </li></ul></ul>Business Example: Zappos
  • 17. <ul><li>CNN (@cnnbrk) </li></ul><ul><ul><li>Breaking news worldwide </li></ul></ul><ul><ul><li>Connecting with a network of virtual reporters </li></ul></ul><ul><li>Other examples </li></ul><ul><ul><li>Hudson River plane crash </li></ul></ul><ul><ul><li>Presidential Inauguration </li></ul></ul><ul><ul><li>Earthquakes in Italy </li></ul></ul>News Example: CNN
  • 18. <ul><li>Shaquille O’Neal (THE_REAL_SHAQ) </li></ul><ul><ul><li>Connecting with fans at a personal level </li></ul></ul><ul><ul><li>Ability to control their brand </li></ul></ul><ul><li>Other Examples: </li></ul><ul><ul><li>Ashton Kutcher (@aplusk) </li></ul></ul><ul><ul><li>Kevin Rose (@kevinrose) </li></ul></ul><ul><ul><li>Lance Armstrong (@lancearmstrong) </li></ul></ul>Personal Example: Shaq
  • 20. <ul><li>Cell phone: </li></ul><ul><ul><li>Connect it with your text messaging </li></ul></ul><ul><ul><li>Use 3 rd party applications to tweet </li></ul></ul><ul><li>Blogging: </li></ul><ul><ul><li>Use to push your blogs to Twitter automatically </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Connect your tweets with your Facebook Status using the Twitter Application </li></ul></ul>Integrating Twitter with Life
  • 21. TOOLS
  • 22. <ul><li>Twhirl: </li></ul><ul><li>Twitterific: </li></ul><ul><li>Tweetie: </li></ul><ul><li>Tweetdeck: </li></ul>Twitter Clients
  • 23. <ul><li>TinyURL: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>URL Shorteners
  • 24. Question? E-mail: Twitter: @joesunga
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