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HDFC Life Insurance Case Ppt

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Building a service brand - HDFC Life Insurance
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  Building a Service Brand Akshit Kumar Rituparna Chakraborty Shivam Goyal Vishrut Sharma  HDFC Life ã  Established in 2000 becoming the first private sector life insurance company in India ã Joint venture between HDFC Ltd (72.37 %) and Standard life Ltd (26 %) ã Offices across India and Dubai  Case Problem How to create differentiation? Campaigns ã Highlighting characteristics of self-belief, pride and confidence ã Concern for wellbeing of their family ã Financial planning for kids ã Emotional bonding- targeting youth Customer segmentation Primary Audience- males looking for well being of their family in case of their demise Target segment- Executives and businessmen Focus area- Needs relevant to different life cycle Unmarried Just Married Purchasing a home Children and education Support for old parents  ICICI ã ICICI Prudential life  –  launched a low cost online term plan in the Indian market. ã  Within a year of launch, it became one of the top selling life plans in the country. ã Existing online products and in-depth customer insight- helped the company to improve its online product offering. ã Easy and hassle free experience for customers in the application process. ã Innovative products, aggressive marketing, & online channel  –  enabled the sale ã Celebrity association with Amitabh Bachchan.
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