Business

How to accelerate the know > like > trust > transact cycle

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Brands are built and broken every day. There is a huge growth opportunity for brands, if they choose to accept the difficult mission: Don’t just talk about trust, customer-centricity and transparency. Reinforce those principles in every prospect and customer interaction, every day. We recently published a post about how brands make and break trust with deposits and withdrawals. Building on that foundation, here are some ways brands can accelerate growth in the digital economy by building trust into every transaction, and avoid the withdrawals that break down their brands:
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  • 1. How to accelerate the know > like > trust > transact cycle Summary: Build trust with each transaction Don't just talk about trust, customer-centricity and transparency. Reinforce those principles in every prospect and customer interaction, every day. Powerful growth marketing for finance and tech companies THINKFASTERMARKETING.COM 408.334.5979 + ID your audience and the problem you solve using familiar language CLEAR VALUE PROPOSITION - UNCLEAR OFFER DEPOSITS WITHDRAWALS Unhelpful, unclear or gimmicky home or landing page copy + Targeted messaging that’s tuned into individual goals PERSONALIZATION - SPRAY AND PRAY One-size-fits-all, undifferentiated marketing messages + Great design, industry seals, certifications, testimonials, awards DESIGNED FOR TRUST - UNPROFESSIONAL DESIGN Outdated design and content, errors, typos, unsupported claims + It’s easy to find a human being for questions or assistance VISIBLE, HELPFUL STAFF - MISSING PERSONS Hidden contact information and endless phone trees + Responsive design for a great UX on mobile, tablet and desktop GOING MOBILE - FAILING MOBILE Poor navigation, repurposed content and images, long copy + People look to others to help them decide whether to trust you SOCIAL PROOF - SOCIAL INSECURITY Poor quality blogs and lack of presence on social networks + People trust reviews, recommendations, and editorial content EARNED & OWNED MEDIA - TOO MANY ADS Banner ads, mobile display and text ads are less trusted + Customers get the same high service levels regardless of how they reach out CROSS-CHANNEL CONSISTENCY - Customers get different answers and experiences through different channels + Customers feel that your brand will act in their best interests ALIGNED VALUES - QUESTIONABLE MOTIVES Brands that make false statements and misleading claims CROSS-CHANNEL CONFUSION
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