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Introducing Facebook Marketing and Advertising

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1. Introducing Facebook Marketing & Advertising<br /> 2. Facebook Opportunities<br />Victoria Edwards Wants to know:<br />5<br />4<br…
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  • 1. Introducing Facebook Marketing & Advertising<br />
  • 2. Facebook Opportunities<br />Victoria Edwards Wants to know:<br />5<br />4<br />3<br />2<br />1<br />Do you have the right type of Facebook page?<br />Do you update your page frequently?<br />Do you publish interesting and relevant content?<br />Do you respond and/or engage with ‘fans’<br />Do you have a Custom Landing Page or Microsite<br />5<br />
  • 3. Victoria Edwards Wants to know:<br />Do you have the right typeof Facebook page?<br />5<br />Good – “Like” indicates a business page. <br />Bad – “Add as Friend” indicates a personal profile page. <br />
  • 4. Victoria Edwards Wants to know:<br />Do you have the right type of Facebook page?<br />5<br />Good – “Like” indicates a business page. <br />Bad – “Respond to Group Invitation” indicates a group page. <br />
  • 5. Victoria Edwards Wants to know:<br />Do you update your page frequently?<br />4<br />Good – <br />Business should update or add content at least twice a week. <br />
  • 6. Victoria Edwards Wants to know:<br />Do you publish interesting & relevant content?<br />3<br />Good – <br />Business should post videos, images, links to articles from outside sources, etc. <br />
  • 7. Victoria Edwards Wants to know:<br />Do you respond and/or engage with ‘fans’?<br />2<br />Good – <br />The brand should be active in the conversation and communicate with the fans.<br />
  • 8. Victoria Edwards Wants to know:<br />Do you have a Custom Landing Page?<br />1<br />Good – <br />They have added additional tabs with content. <br />
  • 9. Victoria Edwards Wants to know:<br />Do you have a Custom Microsite?<br />1<br />Good – <br />Additional tabs to a mini-website landing page with navigation.<br />
  • 10. If You Answered No…<br />or ‘I don’t know’ to any of those questions you will<br />Victoria Edwards <br />SEO/Social Media Specialist<br />victoria.edwards@linkshare.com<br />@TallChickVic<br />
  • 11. Upcoming Webinar<br />Victoria Edwards Wants you to attend<br />Facebook Advertising Tips & TricksSeptember 15th, 2010 @ 1pm EST <br />5<br />
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