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  Mobilink GSM -Introduction  Pakistan Mobile Communications Limited (PMCL) better known as Mobilink GSM is a telecommunication service provider in Pakistan. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom, an Egypt-based multi-national company. It has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 24 million and growing. Mobilink prides itself on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporates and multinationals. To achieve this objective, Mobilink offers both postpaid (Indigo) and prepaid (JAZZ) solutions to its customers. Compared to its competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. In addition to providing advanced voice communication services that makes the lives of millions that much easy, Mobilink also offers a host of value-added-services in its Mobilink World brand to its prized customers. At the same time, Mobilink places high importance to its coverage, which is why it covers its customers in 5000+ cities and towns nationwide as well as over 100 countries on international roaming service. Mobilink is also the official telecommunication service provider for the Pakistan Cricket Board (PCB). The company     was awarded the license to operate in Azad Jammu and Kashmir (AJK) on 27 June-2006. Facts About Mobilink GSM Company Structure Private Limited Genre Subsidiary Parent Orascom Telecom Egypt Owner Naguib Sawiris Founded 1994 Founder Motorola USA Industry Telecommunication Headquarters 42 Kulsum Plaza, Blue Area, Islamabad. Area served 5000 cities, towns, and villages across Pakistan Revenue 250.2 million USD (3rd quarter, 2006)  Website Mobilink Vision   “To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for our Customers while exceeding Shareholder value & Employee Expectations”.   Goals and Objectives    Expand the business.    Provide better service to people in the field of telecommunication.  Retaining the role of a leading telecommunication company.   Attract maximum customers and satisfy them.  Excel in meeting customer needs.  Seek employee involvement, continuous improvement and enhanced performance goals.  Achievements    ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center    Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform  Largest Call Center in Pakistan, which is there to assist the customers 24 hours  Only cellular service in Pakistan to provide coverage on the M2 motorway  Bilateral roaming in over 100 countries around the world with true international roaming with over 300 operators across the globe  First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services  Societal Marketing  Mobilink believes in playing an active role in supporting the community and social development of Pakistan. Each year, Mobilink and its staff contribute significantly to charities and community projects to help bring about a better quality of life to the less privileged in the community and enrich the lives of Pakistanis through support in local arts, education and sports.  Educating the Youth  Mobilink has made various donations to educational institutes. This includes donating computers to the Federal Board of Intermediate and Secondary Education, donating Rs. 100,000 to Pakistan Institute of  Medical Sciences to set up a computer lab, and   sponsoring the commemorative ceremony for the golden  jubilee of Cadet College, Hasanabdal.  Supporting the Arts  Mobilink's alliance with the international Kara Film Festival demonstrates its commitment to the promotion of art and theatre. The festival creates a space for alternative and independent cinematographers, both experienced and new filmmakers, to exhibit their creative endeavors in Pakistan.  Employee Involvement  Mobilink believes in supporting the community not only through sponsorships but also through employee involvement. In addition to sponsorships, Mobilink encourages its employees to be engaged in community welfare work and to support relevant causes.  Earthquake 2005  During the devastating earthquake of 2005 that struck the Northern Areas of Pakistan, Mobilink was amongst the first to respond to the crisis. Relief Camps were set up in all major hospitals to provide free calling facilities to patients and relatives arriving from far flung areas. Goods such as blankets, shawls,  jackets were also collected for those affected by the earthquake and Mobilink Relief Teams were constituted to provide aid to the Northern Areas. Strategy and Management   Mobilink is led by Zouhair Abdul Khaliq, who has been the President and the CEO since June 2003. Since then, Mobilink has embarked on an aggressive growth strategy. Mobilink closed 2003 with 2 million customers. In comparison, Mobilink closed 2005 with more than 11 million subscribers. Currently, the subscriber base has increased to more than 24 million.   Network During the last 13 years, Mobilink has set up one of the largest cellular networks in the country. Currently, it is covering more than 5000+ cities and towns. This has involved an investment in the company of more than US$ 1 Billion. Mobilink has 50 Switches and more than 4,900 cell sites and the number keeps growing at a rapid pace. It also has deployed around 3,000 km of optical cable.  Switches Siemens and Alcatel  Radio Base Stations Motorola and Alcatel.   Intelligent Networks Siemens  Microwave Equipment  NEC and Alcatel  Operating Frequency 900/1800 MHz  Evolving the Prepay    Traditionally, post-paid billing has always been the method that telecom companies have used for obtaining payments for the services provided. Whether the said companies were state-owned giants, or private ventures; billed accounts were the way to go. With the advent of mobile telephony, this system changed to accommodate and facilitate the needs of different users. Here was where the prepay concept  was born.   The company that is credited with introducing the concept in Pakistan is Mobilink. There is little doubt, though, that when the company that prided itself on its executive clientele came up with prepaid cards, it could not have imagined the extent to which the idea would take off in the country. On the other hand, it is not hard to ima gine the motivation behind Mobilink‟s decision to launch its offering. At the time, having a cell phone and a post-paid connection was no cheap thing. So, the company decided to try to grow by targeting the majority that could not afford billed connections. The idea worked pretty well, and Mobilink Jazz came to be. BCG   Growth Rate Matrix BCG Growth Rate Matrix STAR. ?
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