Technology

Liz Strauss - Leveraging social media to engage prospective customers

Description
1. Leveraging social media to engage prospective customers Panning for Gold Liz Strauss Social Media Strategist Founder, SOBCon Twitter: @LizStrauss 2. Listen Actively…
Categories
Published
of 5
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  • 1. Leveraging social media to engage prospective customers Panning for Gold Liz Strauss Social Media Strategist Founder, SOBCon Twitter: @LizStrauss
  • 2. Listen Actively <ul><li>Social Listening - Context Set aside our world view. Hear other perspectives. Challenge our assumptions. </li></ul><ul><li>Whole conversations are important too. </li></ul>
  • 3. Test What You Hear <ul><li>Social Engagement - Content </li></ul><ul><li>Ask folks what they’re saying. </li></ul><ul><li>Confirm the message. messages sent ≠ messages received </li></ul><ul><li>Testing, constantly testing. </li></ul><ul><li>Build from part to whole. </li></ul>
  • 4. Adjust and Adapt <ul><li>Social Media – Change Agent Steering, not controlling. Check the bias of the tools. Reconfigure inside to outside. </li></ul><ul><li>Incorporate learning . </li></ul>
  • 5. Share <ul><li>Social Media as Communications Make it fun to share your message. Make them feel proud to pass it on. Say thank you to everyone who does. </li></ul><ul><li>Tell a friend who’ll tell a friend. </li></ul><ul><li>The best promotion is to promote other people. </li></ul>
  • Search
    Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks