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1. Marketing Jen Ciampi Block 3 2. Microsoft- Computer software/hardware  Starbucks- coffee drinks and  snacks/pastries Apple- computer/music gadgets (iPods …
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  • 1. Marketing Jen Ciampi Block 3
  • 2. Microsoft- Computer software/hardware  Starbucks- coffee drinks and  snacks/pastries Apple- computer/music gadgets (iPods  etc.) General Electric- Electricity  IBM- multinational computer technology  Top Company Products…
  • 3. Idea development  Idea screening  Strategy development  Production and financial planning  Limited production and test marketing  Full-scale production  Product Planning Process…
  • 4. Microsoft- computer services  Great Clips- hair cuts  Geek Squad- help with computer  problems Papa John’s Pizza- pizza delievery  Remaxx- real estate  Services…
  • 5. Supply and demand- ready supply=lower  price Uniqueness- few competitors= higher  price Age- first introduced= more expensive  Season- prices will be highest right before  the season that it is used during Complexity- more complex= more  expensive Convenience- people pay for convenience  Pricing Factors…
  • 6. The businesses that take part in a channel  of distribution are known as channel members.  All marketing functions and activities are performed by a channel member or consumer.  Direct or indirect channels of distribution  Or retailers Channel Members…
  • Ch 1 Slideshow

    Jul 23, 2017

    Marketing Mix

    Jul 23, 2017
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