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MB0050 Slides Unit 01

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MB0050 Slides Unit 01
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  C o n f i d e n t i a l 1 Program : MBA Semester : III Subject Code : MB0050 Subject Name : Research Methodology Unit Number : 1 Unit Title : Introduction to Research Lecture Number : 1 Lecture Title : Introduction to Research Book Id : B1700 HOME NEXT  C o n f i d e n t i a l Introduction to Research Objectives : ● Define the concept of research in management ● Identify the types of researches available to a business researcher ● Describe the complete process of a research study. ● Explain the application of research in different domains of Management ● Identify the criteria needed to classify research as meaningful and  ‘good’   research. In this unit, we will discuss the meaning of research, the types of researches available to the researcher and the process of a research study. 2 HOME NEXT PREVIOUS Unit-1 Introduction to Research  C o n f i d e n t i a l Lecture Outline Introduction What is Research? Types of Research The Process of Research Research Applications in Social and Business Sciences Features of a Good Research Study Summary Check Your Learning Activity  3 HOME NEXT PREVIOUS Unit-1 Introduction to Research  C o n f i d e n t i a l Introduction ● Research methodology refers to the procedures used in making systematic observations or otherwise obtaining data, evidence, or information as part of a research project or study. ● Research activities may range from a simple collection of facts (example, the number of MBA students who opt for higher studies abroad in a particular institute) to validation of information (for example, is the new diet cola more popular among women?) to an exhaustive theory and model construction (for example, constructing a model of India’s  weather patterns in 2050 based on climate change projections). 4 HOME NEXT PREVIOUS Unit-1 Introduction to Research
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