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MMAX Fitness Business Plan

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MMAX Fitness Business Plan
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  Running head: MMAXFITNESS 1 MMAXFITNESS David Drago SPHE416 B001 Athletic Programs Administration Professor Don Baribault August 26 th , 2014  BUSINESS PLAN 2 Table of Contents Executive Summary ...................................................................................................................... 3   Mission Statement ......................................................................................................................... 4   Program History ........................................................................................................................... 4   Short-Term Goals ......................................................................................................................... 5   Long-Term Goals .......................................................................................................................... 6   S.W.O.T.......................................................................................................................................... 7   Policies and Procedures ................................................................................................................ 8   Fitness  .................................................................................................................................................................... 8     Physical Fitness  ............................................................................................................................................................... 8   Group Fitness  ................................................................................................................................................................... 8   Nutrition: Mission Statement  ........................................................................................................................... 9   Nutrition Education Program  .......................................................................................................................... 9   Client Tailored Nutrition Programs (based off of a clients goal)  ......................................................... 10   Professionalism ............................................................................................................................ 10   Professionalism  ................................................................................................................................................. 11   Human Resource ......................................................................................................................... 11   Requirements  .................................................................................................................................................... 11   Recruiting Personal Trainers  ........................................................................................................................ 12   Retaining Personal Trainers  ......................................................................................................................... 13   Marketing and Promotional Plan .............................................................................................. 14   Conclusion ................................................................................................................................... 15   Reference ..................................................................................................................................... 16   APPENDIX A .............................................................................................................................. 17   APPENDIX B …………………………………………………………………………………. 20    BUSINESS PLAN 3 Executive Summary The MMAX Fitness facility is sports organization located in Reading, Pennsylvania and expands to a total of 15,000sqft. This facility is designed for athletes that are not looking for a traditional training facility. MMAX Fitness offers a wide variety of training to MMAX out your  potential as an athlete. The facility offers everything from a traditional gym with free weights and machines to rock climbing and an obstacle course, which is always changing. While at the same time enjoy some of the group activities that you would find at a traditional gym. MMAX Fitness is an all around training facility in which athletes can come and enjoy the various training classes with a more of a hands-on approach. MMAX Fitness allows athletes to develop their technical and tactical skills while getting into the “MMAX” physical shape utilizing various styles of training. MMAX Fitness is built around Cross-fit training and Mixed Martial Arts, which includes Brazilian Jiu-Jitsu, Boxing and Kickboxing as well as many more. MMAX Fitness offers a nutrition center with a specialized nutrition program for all athletes. The MMAX Fitness offers all of its members a nutrition program that is designed specifically for their sport to assist in MMAX-imizing their goals. All Trainer and instructors are certified in nutrition and is a requirement for all instructors to maintain the high level of knowledge on proper nutrition. MMAX Fitness is a sports organization that will operate professional and amateur mixed martial arts competitions as well as cross-fit tournaments. All MMAX Fitness instructors are certified by the Pennsylvania State Athletic Commission to referee all competition held within the facility and out. MMAX Fitness is the place where all athletes and soon to be athletes will want to come to develop their skills and grow.  BUSINESS PLAN 4 Mission Statement Here at MMAX Fitness we provide athletes with the opportunity to make everyday, a day to reach their “MMAX Fitness” potential. MMAX Fitness has the top of the line cardio equipment along with a top of the line professional free weight system. MMAX Fitness guarantees once you become a member you will always be a member. Our facility provides the  best nationally certified personal trainers around which come from many different backgrounds to guarantee you reach your “MMAX Fitness”  potential with every visit. Program History MMAX Fitness grew from a family owned and operated business and has grown since it opened its doors in 1995. Growing from a family ran martial arts studio, which was turned into a multi-purpose training facility for all athletes. MMAX Fitness specializes in developing and teaching all athletes the proper physical fitness training techniques while still maintaining the martial arts side of the business focusing on the srcin of MMAX Fitness the sport of Mixed Martial Arts. I.   Establish MMAX Fitness 2000 II.   Opens 2 nd  training facility 2005 III.   Developed Mixed Martial Arts teams 2008 (Professional and Amateur) IV.   Branched out to other training facilities and promote MMAX Fitness training program 2010 V.   Established training program within 20 different training facilities. VI.   Established a sponsorship program for athletes and companies to participate 2012. VII.   Open MMAX Fitness Training and Sports Complex 2013  BUSINESS PLAN 5 VIII.   Implemented nutrition program for a healthier living. Short-Term Goals MMAX Fitness short-term goals for the new MMAX Fitness Training and Sports Complex are to gain new sponsorships, build a top-level staff; sponsor athletes become part of the community. In doing this MMAX Fitness will need to build off of the success it has had in the past with running a top of the line training facility. MMAX Fitness will also need to reach out to local businesses for their support in becoming and remaining an asset to the community. The first goal to establish is to gain sponsorships form local businesses to help promote their products. MMAX Fitness will welcome any sponsorships form any size business. We  provide sponsorship packages for any size company to afford. See APPENDIX A. The next goal will be to develop a new quality staff to uphold the standards in which MMAX Fitness has had much success. The proper screening of applicants and knowing the mission statements for each program we provide is a must. This will ensure that the top quality service in which MMAX Fitness is known to offer its member s and clients. MMAX Fitness third short-term goal is to continue to reach out to athletes in a sponsor role. This will allow for the athletes to utilize the MMAX Fitness training system to wear our logo in events or competitions, advertise the name of MMAX Fitness through a larger market, and receive incentives from MMAX Fitness in return. In return there will be more of an interest from other sports organizations wanting to become partners with MMAX Fitness and allow for the company to grow even larger. The last short term Goal for MMAX Fitness is to reach out to the local businesses in the community and allow them to see how MMAX Fitness could help them. MMAX Fitness
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