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MR Final Report 2016 (1)

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Marketing research on hair dye
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    MARKET RESEARCH PROJECT TOPIC- Study of Entrepreneurial Ecosystem in Mysore   Submitted to: Dr. M.R. Suresh PGDRM & Ph.D. Professor - Marketing Submitted by: Group: C2 Section C Akshay R (16124) Aniruddha Bagchi (16126) Debdeep Ghosh (16133)  Neha Prasanna (16148) Shruti Adapa (16166) Swati Dey (16172)  Executive Summary: In another few decades or so, Mysore will turn to be another Bangalore. Many new start-ups are  budding up in Mysore. Infosys have set up their iconic campus in Mysore. The city known for its clean environment and well maintained streets, is a favourite for tourists as well as those who come here for work purposes. Earlier, most people wished to settle down in Bangalore, as the city was known for its neutral climate as well as clean air. But these days even Bangalore has turned in to the traps of pollution. Also, the cost of setting up an organization in Mysore would be much cheaper than setting up one in Bangalore. There are also space constraints in Bangalore. Considering all these factors, this research would be aiming at the Entrepreneurship ecosystem that is prevailing in the city of Mysore.   TABLE OF CONTENTS Contents Executive Summary: ............................................................................................................................... 2 INTODUCTION ......................................................................................................................................... 5 Objective of Research: ............................................................................................................................ 5 Problem addressed in the Research- .................................................................................................. 5 Lack of Support for startups and Entrepreneurial Ecosystem ................................................................ 5 Why Mysore? ...................................................................................................................................... 6   Lot of scope for women entrepreneurs ...................................................................................... 6   Favourable climatic conditions ................................................................................................... 6   Business opportunity in tourism ................................................................................................. 6   Rise in number of start-ups ........................................................................................................ 7 Users of the research: ......................................................................................................................... 7 Methodology Employed ......................................................................................................................... 7 TYPE OF RESEARCH- ............................................................................................................................ 7 Data Collection: .................................................................................................................................. 7 Sources of Data Collection: ................................................................................................................. 7 Sampling Procedure: ........................................................................................................................... 8 Sample: ........................................................................................................................................... 8 Sample area .................................................................................................................................... 8 DATA COLLECTION INSTRUMENTS  –  .................................................................................................. 8 Research Questions: ........................................................................................................................... 8 Research Hypothesis:.......................................................................................................................... 9 Null Hypothesis ............................................................................................................................... 9 Alternative Hypothesis ................................................................................................................... 9 Research Boundary: ............................................................................................................................ 9 BANK DATA ANALYSIS ......................................................................................................................... 9  Data obtained from State bank of Mysore. ........................................................................................ 9 Vijaya Bank details: ........................................................................................................................... 10 BANK OF BARODA ............................................................................................................................. 12 DATA ANALYSIS OF ENGINEERING STUDENTS ...................................................................................... 16
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