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NFC Smart Posters White Paper

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  Smart Posters How to use NFC tags and readers to create interactive experiences that benefit both consumers and businessesApril 2011  This document is copyright © 2005–2011 by the NFC Forum.  All rights, including the right to copy and further distribute, are reserved.NFC Forum, Inc.401 Edgewater Place, Suite 600 Wakeeld, MA, USA 01880  Contents Executive Summary ............................................................................................................................4 1. Denition of an NFC Smart Poster   ...............................................................................................5 2. The Business Cases for NFC Smart Posters  ..............................................................................6 3. Consumer Motivations for Using NFC Smart Posters  ...............................................................7 3.1. Precision .................................................................................................................................................7 3.2. Ease of Use .............................................................................................................................................7 3.3. Environmental Benet  .............................................................................................................................73.4. Convenience ...........................................................................................................................................73.5. It’s Fun ....................................................................................................................................................7 4. Creating an NFC Smart Poster ....................................................................................................8 4.1. Ingredients of an NFC Smart Poster ...................................................................................................... 8 4.2. Designing an NFC Smart Poster ...........................................................................................................11 4.3. NFC Smart Poster Content Management  .............................................................................................11 4.4. Manufacturing an NFC Smart Poster   ....................................................................................................12 5. Use Cases for NFC Smart Posters  .............................................................................................13 5.1. NFC Smart Posters at Work Around the World ....................................................................................13 5.2. NFC Smart Posters Made by Consumers  .............................................................................................195.3. NFC Smart Digital Signage ...................................................................................................................20 6. Appendices ..................................................................................................................................21 6.1. Glossary ................................................................................................................................................216.2. Frequently Asked Questions about NFC Smart Posters .......................................................................22 6.3. Where to Go for More Information  ........................................................................................................24  NFC Smart Posters 4 Executive Summary NFC Smart Posters, dened as objects in or on which readable NFC tags have been placed, are an easy way for both service providers and consumers to access the benets of NFC. The NFC Forum recognizes that there are many business models for the technology, and the use cases are plentiful. This white paper aims to give creators an easy guide to understanding what an NFC Smart Poster is, what is required in developing NFC Smart Posters, and how to avoid common obstacles when creating them. The goal of this white paper is to empower and encourage participants in the NFC ecosystem to embrace and implement NFC Smart Posters.Written by NFC Forum members from all parts of the NFC ecosystem, this paper also demonstrates what is being done with NFC Smart Posters. It highlights some of the ways in which NFC is already in use around the world, beneting industry and consumers alike.
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