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Oracle Commerce and WebCenter Sites Integration Guidelines

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The purpose of this document is to document the best practices guidelines for leveraging WebCenter Sites in an environment which includes Oracle Commerce.
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   Oracle Commerce & WebCenter Sites Integration  August 2013    2 Table of Contents Introduction  .......................................................................................................................................... 3   Executive Summary  .......................................................................................................................... 3   Commerce Platform  .......................................................................................................................... 4   Site Management  ............................................................................................................................... 5   Catalog Management  ....................................................................................................................... 5   Promotions Management  ............................................................................................................... 7   Page and Customer Experience Management  ...................................................................... 7   Personalization  ................................................................................................................................ 10   Mobile  .................................................................................................................................................. 10   Non-catalog Content Authoring  ............................................................................................... 10   Summary  ............................................................................................................................................ 11      3 Introduction With Oracle’s acquisition of ATG and Endeca (which together comprise the product solution named “Oracle Commerce”), and Fatwire (which has been renamed to “WebCenter Sites”), there have been many questions about how customers should use the three Oracle products together. The Oracle Commerce Product Management team has written this document to offer guidance for leveraging WebCenter Sites in a commerce environment in which the customer has Oracle Commerce. The contents of the document answer the most frequently asked questions and provide a foundation for discussions about the value of Oracle Commerce and WebCenter Sites and how best to leverage the technologies that comprise the overall solution in a commerce environment while aligning with the go-forward product strategy of the Oracle Commerce product. Purpose The purpose of this document is to document the best practices guidelines for leveraging WebCenter Sites in an environment which includes Oracle Commerce.  Assumptions ã  The information in this document is based on the most recent Generally Available product versions: o  Oracle ATG Web Commerce 10.2 o  Oracle Endeca Commerce 3.1.2 o  WebCenter Sites 11g ã  This document does not provide a comprehensive technical discussion and does not replace the official product documentation for any of the products. Executive Summary ã  The roadmap for Oracle Commerce focuses on the combined ATG & Endeca solution. Ideally customers should plan to use both technologies to operate their Commerce operations, although there may be cases where the full suite is implemented on a modular basis. The guidelines in this document are based on the existing product capabilities but influenced by the product roadmap. ã  In an Oracle Commerce implementation: o  ATG and Endeca deliver the end-to-end customer experience, including delivering all customer experience, personalization and pages. o  WebCenter Sites provides content management capabilities to support the customer experience, including the creation and distribution of marketing content. ã  This solution architecture ensures consistent customer engagement and unified management of the customer experience, including common personalization across touchpoints and channels. ã  Regardless of the type of customer or industry, if commerce is part of the solution requirements, the recommendation is the same as to which technologies should be used and their role in an Oracle Commerce implementation. ã  The following diagram represents the high level best practice architecture for an Oracle Commerce implementation:    4 Implementation & Migration ã  All Oracle Commerce customers should plan to use ATG Commerce and Endeca Experience Manager to operate their Commerce operations. (As noted, these may be implemented on a modular basis based on existing environments). This includes creating and managing site pages (i.e., use templates & cartridges to present content to shoppers), managing the product catalog, commerce functionality such as pricing and promotions, personalization, and search and guided navigation. ã  Oracle Commerce customers should plan to use WebCenter Sites to create and manage certain content, such as articles, press releases, images, etc . This content will then be available to include in the site experience via integration with ATG or Experience Manager, depending on the type of content (catalog versus non-catalog). Commerce Platform   The bulk of commerce-specific functionality in an Oracle Commerce implementation is delivered by Oracle ATG Web Commerce. This includes functionality such as: Pricing ã  Contract, product, SKU, or volume-based (bulk and tiered) pricing ã  Custom price lists for specific accounts or region, selling season, or any custom-defined segment ã  Flexible promotions/coupons (see “Promotions Management” below) ã  Product comparisons ã  Gift list/wish list/purchase list ã  Gift certificates and couponing

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Jul 23, 2017
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