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Order Winners and Market Qualifiers

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Explains about order winning and Market Qualifing cretria with case study.
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   M. S. Ramaiah School of Advanced Studies 1 Order winners and market qualifiers. ppt / 02.02.2010 EMM FT09 Order winner and Market Qualifiers   M. S. Ramaiah School of Advanced Studies 2 Order winners and market qualifiers. ppt / 02.02.2010 EMM FT09 Contents Introduction - Order winner and Market Qualifier Characteristics of Order winner and Market qualifier Why Order winner and Market qualifier ?? What’s Order loser ?? Examples of Order winner and Market Qualifier Case study  –  M/c Donald Conclusion   M. S. Ramaiah School of Advanced Studies 3 Order winners and market qualifiers. ppt / 02.02.2010 EMM FT09 Introduction - OW & MQ Operations strategist and author Terry Hill introduced the terms qualifier and order winner (1989). Order winners Criteria are factors which provide a competitive edge over the other companies selling in the market. If achieved, they will influence customers to purchase the product. Market qualifiers Criteria are factors which are essential in order to maintain a place in the market - without them, customers will be seriously discouraged from purchasing the product   M. S. Ramaiah School of Advanced Studies 4 Order winners and market qualifiers. ppt / 02.02.2010 EMM FT09 Characteristics of OW & MQ Order winner and market qualifiers and their relative weightings will change over time. Order winners and market qualifiers are both market specifics. Not all order winners and market qualifiers are related to manufacturing.
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