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Pest Analysis Tesco Iliya Georgiev-libre

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    Czech University of Life Sciences, Prague Pest analysis of Tesco PLC   (Assignment)   Subject: Business Economics    Prepared by :    Examined by:   Iliya Georgiev Ing. Michaela Antoušková, Ph.D.   November 2013    Page | 2 Table of Contents Introduction and Background of Tesco ............................................................................... 3 PEST Analysis ..................................................................................................................... 5 Political Factors ................................................................................................................ 5 Economic Factors ............................................................................................................. 6 Social/Cultural Factors ..................................................................................................... 6 Technological Factors ...................................................................................................... 7 Conclusion ........................................................................................................................... 8 References: .......................................................................................................................... 9  Page | 3 Introduction and Background of Tesco esco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second - largest retailer in the world measured by profits (after Wal - Mart) and third - largest retailer in the world measured by revenues (after Walmart and Carrefour). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand.   The company was founded in 1919 by Jack Cohen as a group of market stalls. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Middlesex. His business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country. Originally a UK  - focused grocery retailer, since the early 1990s Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services; DVD rental; and music downloads. The 1990s saw Tesco reposition itself, from its perception as a downmarket pile 'em high, sell 'em cheap retailer, to one which appeals across a wide social group, from its Tesco Value to its Tesco Finest ranges. This was successful, and saw the chain grow from 500 stores in the mid - 1990s to 2,500 stores fifteen years later.   Tesco is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £24.4 billion as of 15 January 2012, the 15th - largest of any company with a primary listing on the London Stock Exchange.   In 2003 retail accounted for 9% of gross domestic product. In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, T    Page | 4  particularly of own - label products, yet the development of strategic supply networks has  been an integral part of most supermarket strategies for the past decade.   The analysis below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and company’s analysis of resources, competence and culture.   What is PEST Analysis? EST is an abbreviation for Political, Economic, Social, Technological - the categories into which a business environment is broken up for making it easier to comprehend and understand.. It is a strategic planning tool for measuring the various factors in a potential business environment and to estimate its suitability for the given company. Therefore here is a brief description of all the factors that have a presence in one business environment one by one. Political factors  refer to all those things related to and executed by the government that affect the economy and business environment in general. Government regulations and policies that have an impact on the business environment the most may include trade and labor laws, tax policies, environmental laws and regulations, trade restrictions, tariffs, infrastructure and development policies, etc. The level of political stability also has a huge impact on business environment and the economy in general. Economic environment  refers mostly to the macroeconomic factors as these factors may have a high impact upon the business environment but a firm does not have any control over them. The most it can do is modify its business strategies and various commercial and financial policies accordingly to make the most of the present economic situation. These economic factors may include the interest rate, currency exchange rate, rate of inflation, economic growth rate, etc. Social factors  refer to the social, religious and cultural aspects of the business environment that may be affected by, and may react to, the firm's strategies either P

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