Philippine Agriculture

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  SCHOOL OF PUBLIC AFFAIRS AND GOVERNANCE Silliman University Dumaguete City Thought eader _____________________ In Partial Fulfillment of the Requirements in Public Administration 43 Marketing for Public Governance and Non-profit Organizations _____________________ A Report Paper on Analyzing the Marketing Mix of Asian Countries: Philippine Agriculture in Farming  Submitted By: KIEFER JOHN V. SAGA Student Submitted To: Anatoly Karpov P. Buss Adviser    July 18, 2013 ANALYZING THE MARKETING MIX OF ASIAN COUNTRIES: PHILIPPINE AGRICULTURE IN FARMING   INTRODUCTION: Philippine agriculture consists of small, medium, and large farms ranging from subsistence to commercial production and utilizing conventional methods like the use of high yielding varieties and livestock breeds and extensive agrochemical inputs. Rice, corn, coconut, sugar, livestock, and poultry are the major agricultural produce. While the Philippine economy is traditionally anchored on agriculture, forestry, mining, and fishing, the manufacturing sector has grown rapidly in recent years. Agriculture continues to be the major source of income and employment in the total economy, employing nearly half of the total labor force and contributing over 20% of gross domestic product. When all economic activities related to agro-processing and supply of nonfarm agricultural inputs are included, the agricultural sector broadly defined accounts for about two-thirds of the labor force and 40% of the gross domestic product. Equally important to note is the fact that almost 70% of the poor belong to the rural sector. Philippine agriculture plays a vital role in the economy. This attaches the high priority of transforming agriculture into a modern, dynamic and competitive sector. A sustained expansion of the national economy requires sustained growth in the agricultural sector. Agriculture including forestry and fishery, plays a dominant role in the Philippine economy. The country’s population is predominantly rural (70 percent of the total) and two-thirds of this population depends on farming for their livelihood. In terms of employment, about one-half of the labor force is engaged in agricultural activities. Primarily, Philippine agriculture consisted of rice, corn, coconut, sugar, banana, livestock, poultry, other crops and fishery production activities. The sector’s con tribution to the economy has been substantial 23% of gross domestic product in  2012. It registered a growth rate of 3.2%. The growth was mainly due to the expansion of the poultry, livestock, and palay subsectors. Now, the Philippine government doubles its focal point to provide and allocate budget in agricultural field through the Department of Agriculture and its agencies. Making agriculture to registered a 3.33 percent growth in the first quarter of 2013. All subsectors recorded increases in production. Thus, an upward trend was noted in the crops subsector. Livestock and poultry production grew, but, at slower rates. The fisheries subsector recovered from last year's negative growth and posted the highest growth rate among the subsectors. Agriculture grossed P352.5 billion at current prices. This represented a 3.33 percent increase from the last year's record. To which, Philippines provide strategic ways in gaining a rank that boosts their capability to be one of the self sustaining countries in terms of agricultural products. In connection, importing of agricultural goods and products from other countries has depreciated from 57.9% total imported agricultural goods to 39.8%, making Philippines to allocate its own agricultural products to every citizen in the country. 4P’S OF MARKETING O N PHILIPPINE AGRICULTURE IN FARMING PLACE: Philippines in Asia is located in the southeast Asia region, consisting of the countries that are geographically south of  China, east of  India, west of  New Guinea and north of  Australia.  Prior to it, Philippines is the center piece of surrounding countries belonging to southeast Asia which are Brunei, Cambodia, East-Timor, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Vietnam and a portion of mainland China. From this fact, Philippines have a wider gap on providing a less hassle exportation of agricultural products to the surrounding countries. In terms of climate, the Climate of the Philippines is either  tropical rainforest, tropical  savanna or  tropical monsoon, or  humid subtropical in higher-altitude areas characterized by relatively high temperature, oppressive humidity and plenty of  rainfall, to which, having this kind of climate makes the country very suitable in all Agricultural products to live and reproduce. There are also classified into two seasons in the country, the wet season and the dry season, based upon the amount of rainfall. This is dependent as well on your location in the country as some areas experience rain all throughout the year. Based on temperature, the seven warmest months of the year are from March to October; the winter  monsoon brings cooler air from November to February. May is the warmest month, and January, the coolest. Thus initiates a broader based agricultural calendar in aiding the economy of the Philippines through monthly revenue. The Philippines is a tropical archipelago with 7,100 islands. The total land area of the Philippine is placed at 30 M hectares. A total of 15.8 M hectares are classified into forest lands and 14.2 M hectares are classified as alienable and disposable lands. Out of this 14.2 M hectares, about 13 M hectares are devoted to agriculture of which 6.1 M hectares are highly suitable for cultivation. The extent of agricultural areas in the Philippines are distributed for food grains occupied 4.01 M hectares, for food crops utilized 8.33 M hectares, while nonfood crops occupy 2.2 M hectares. For food grains, the average area for corn is 3.34 M hectares, while for rice is 3.31 M hectares. For food crops, coconut accounted for the biggest average at 4.25 M hectares, followed by sugarcane with 673,000 hectares, industrial crops with 591,000 hectares, fruits with 148,000 hectares, vegetables and root crops with 270,000 hectares, pasture with 404,000 hectares, and cut flower with 133 hectares. PRODUCT: Philippines has emerged into modernization of its methods in sustainable agricultural products, that their major products are exported worldwide for economical aiding. The country's main agricultural crops are rice, corn, coconut, sugarcane, bananas, pineapple, coffee,
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