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An updated draft of my presentation book for the product redesign of Cox's Honey
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  Product Name: Cox’s Delicious Clover Honey Target Audience: Consumers who aren’t purchasing the product because of the industrial look of the branding. History:  Cox’s Honey began as Delaun Mills Cox’s hobby in 1880 in Orderville, Utah. When he moved to Shelly, Idaho 33 years later, he continued the hobby until he found it was a profitable business. Cox’s Honey is especially famous for their natural process of creaming honey. Today they are still committed to producing the finest and purest honey available. The Big Picture: The goal of this project is to redesign the label for Cox’s Delicious Clover Honey. The label has been upgrade to give the brand a more sophisticated country feel. Giving the brand a more modern look will appeal to those who skip over purchasing the honey because of the outdatedness of the brand, and showcase the wonderful goodness inside. Rather than simply packaging and having a label for the sake of needing a brand, the redesign forCox’s honey will give this product some real presence on the shelf. The first thing needed to make this brand more country in look and feel is to start packaging the product in glass  jars, this will enhance the old-time country feel of the honey while also upgrading the packaging from the simple, cloudy plastic squeeze bottle. The color scheme has been changed to reflect the clover the honey is harvested from. The font has also been upgraded to reflect a more modern look. These adjustments will give the product the upgrade that it needs to catch the eyes of shoppers looking for honey, and help the brand to stand out from its competitors. REDESIGN PLAN  STYLE GUIDE Colors Fonts  Title: GaramondStyle: RegularSize: 33 pt Bee Orange CMYK 18, 36, 81, 0RGB 212, 164, 79#d4a44f Pantone 7407 C Light Honey CMYK 5, 13, 33, 0RGB 241, 218, 177#f1dab1Pantone 7506 C Bee Black  CMYK 75, 68, 67, 90RGB 0,0,0#000000Pantone Black 6 CBody Copy: Abadi MT CondensedStyle: RegularSize: 12 pt  LOGOS The logos for Cox’s Honey have been redesigned to reflect a more country feel. The color logo will be used most often, adn always used on print packages. The black and white logo is acceptable for stationery and business cards. In some instances the logo may be printed entirely in one of the three colors. When packaging, the logo should be at the top center of the label and take up no more than 1/4 of the vertical portion. The width of the “s” should be used as a guide for spacing on the side of the logo. The logo may be placed on the left side of the name if more space is needed. COX’S HONEY  c COX’S HONEY  c  LABEL DESIGN c Nutrition Facts Serving Size 21g Tbsp (1g)Servings Per Container 22 A   m   o   u   n   t   P   e   r S   e   r   v   i   n   g C   a   l   o   r   i   e   s   60 % D   a   i   l   y   V   a   l   u   e   s* To   t   a   l F   a   t   0g 0   % Saturated Fat 0g 0   % Trans Fat 0g C   h   o   l   e   s   t   e   r   o   l 0mg 0   %S   o   d   i   u   m 0mg 0   %To   t   a   l C   a   r   b   o   h   y   d   r   a   t   e 17g 6   % Dietary Fiber 0g 0   % Sugars 16g P   r   o   t   e   i   n 0g 0   % *Percent Daily Values are based on a 2,000 calorie diet. 1 2 3 4 5 6 7 8 9 0 COX’S DELICIOUS CLOVER  HONEY  U.S. Grade A WhiteNet Wt. 16 oz. (1 lb.) 453 grams NATURE’S FINEST Cox’s Honey comes from the very best high mountain clover, where the honey is perfectly mild, great-tasting, and has supreme flavor. We make every effort to maintain the purity of the honey. The pure characteristics are consistent throughout our harvesting process all the way to your kitchen table. Our signature is the quality of the honey we provide. COX’S HONEY  c
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