Education

PsychExchange.co.uk Shared Resource

Description
1. LT1: Majority Influence – Asch (1956) DEFINITION: Majority influence is a form of social influence where people adopt the behaviours, attitudes and values of other…
Categories
Published
of 4
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  • 1. LT1: Majority Influence – Asch (1956) DEFINITION: Majority influence is a form of social influence where people adopt the behaviours, attitudes and values of other members of a reference group. Some conformity to majority influence is based on the desire to be liked (normative influence), whilst other times we conform because of our desire to be right (informational influence). Outline (A01) Strengths Weaknesses Majority influence  One weakness of Asch’s research is that it lacks population validity AIM  One strength of Asch’S research is that further support from Jenness (1932). The aim of this study was to find out how people would behave when given an unambiguous task. Would they be influenced by the behaviour of others, or For example, Asch’s sample used were all male college students who would they stick firmly to what they knew to be right? How much conformity to majority influence would there be? He asked pps to guess the number of were from America during the 1950’s. This suggests that the results do beans in a jar. After being given the not take into account differences between the conformity of men and PROCEDURE • women and hence the results are not generalisable to the whole opportunity to discuss their estimates with 123 Male Undergraduate students were tested in a laboratory situation other individuals it was found their population. • Seven male Pps were shown a standard line and three comparison lines of different lengths. estimates converged to the group norm. • Pps had to say, in turn out loud, which comparison line was the same length as the standard line (obvious). This suggests there is wider academic  A second weakness of the study is that it lacks external validity • All Pps except the penultimate in each group, were accomplices of the experimenter (confederates) support for the idea that people look to (ecological validity). The reason for this is because Asch carried his others to gain an idea about a reasonable study out in an artificial environment such as the laboratory. The task in • Confederates gave unanimous wrong answers of 12 or the 18 critical trials. answer. Asch’s research was artificial because very rarely do the general public FINDINGS sit in a classroom and estimate lines. This suggests that the results • Pps conformed to the unanimous majority on 32% of the critical trials gained cannot be applied to real life settings .  A further strength of Asch’s research • 74% of the Pps conformed at least once and 26% never conformed at all into majority influence is that it is high in • Some conforming Pps claimed to have see the same as the majority, others conformed because they didn’t want to be ridiculed by the group reliability. This is because the research  A final weakness is that there are problems of ethical issues. Asch • The majority who conformed did so because they thought their perception of the lines must be inaccurate and the majority’s accurate. was carried out in a scientific laboratory violated the BPS ethical guidelines, particularly, he deceived his Pps • Asch carried out a further study with no confederates and Pps only made mistakes about 1% of the time. environment and involved artificial tasks because they did not know that they were the only ‘real’ Pps in the room, CONCLUSIONS that could be manipulated by the also those Pps who had to conform to the majority must have felt a lot of • Even in ambiguous situations, there is still pressure to conform to a unanimous majority. experimenter’s use of the confederates. pressure and this created psychological harm. This suggests that Asch • Asch concluded that some people experience normative social influence and conform to avoid being rejected; others experience informational This suggests that the research can be did not protect his participants from harm, which undertaking his influence and conform because they doubt their own judgements. tested and re-tested if replicated at a research. later date. Additional A01 and A02 A02 A01 Potential Exam Questions: 1. What is meant by the term ‘Majority Influence’? (3 marks) 2. Outline findings of research into majority influence (6 marks) 3. Describe the aims and procedures of one study of majority influence (3+3 marks) 4. Describe the conclusions and give one criticism of one study of majority influence (3+3 marks) 5. Outline and Evaluate research into majority influence (18 marks)
  • 2. LT1: Majority Influence – Asch (1956) Potential Exam Questions: 1. What is meant by the term ‘Majority Influence’? (3 marks) 2. Outline findings of research into majority influence (6 marks) 3. Describe the aims and procedures of one study of majority influence (3+3 marks) 4. Describe the conclusions and give one criticism of one study of majority influence (3+3 marks) 5. Outline and Evaluate research into majority influence (18 marks)
  • 3. LT1: Majority Influence – Asch (1956) ESSAY PLAN: A01 ESSAY PLAN: A02 Describe and evaluate one … ESSAY PLAN: A01 Describe and evaluate two… Potential Exam Questions: 1. What is meant by the term ‘Majority Influence’? (3 marks) 2. Outline findings of research into majority influence (6 marks) 3. Describe the aims and procedures of one study of majority influence (3+3 marks) 4. Describe the conclusions and give one criticism of one study of majority influence (3+3 marks) 5. Outline and Evaluate research into majority influence (18 marks)
  • 4. LT1: Majority Influence – Asch (1956) Additional A01 and A02 Material You can use the following material below as either A01 or Ao2 material. Remember if you use it as A02 you need to jam sandwich it so it has a top and bottom layer of bread. Potential Exam Questions: 1. What is meant by the term ‘Majority Influence’? (3 marks) 2. Outline findings of research into majority influence (6 marks) 3. Describe the aims and procedures of one study of majority influence (3+3 marks) 4. Describe the conclusions and give one criticism of one study of majority influence (3+3 marks) 5. Outline and Evaluate research into majority influence (18 marks)
  • We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks