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1. LT4: Explanations of Minority Influence DEFINITION: Minority influence is a form of social influence where a persuasive minority exerts pressure to change the…
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  • 1. LT4: Explanations of Minority Influence DEFINITION: Minority influence is a form of social influence where a persuasive minority exerts pressure to change the attitudes or behaviours of the majority. Minorities are most influential when they appear consistent and principled, e.g. the suffragettes. Outline (A01) Strengths Weaknesses Explanations Consistency: The minority is only likely to have influence over the majority if they display intra-individual consistency (where a person maintains a  One strength comes form supporting evidence  One weakness of these explanations of minority influence consistent position over time), and inter-individual consistency (where there is agreement among all members of the minority group). If the minority fails to for the above explanations. Moscovici found, in is that the research on which they are based has ethical display either of these the majority is unlikely to pay them much attention. his study of blue/green slides, minority influence issues. For example, Moscovici deceived his pps, he did not was by far the greatest when the minority were obtain fully informed consent before the experiment and he Snowball effect: Once a few members of the majority start to move towards the minority position, then the influence of the minority begins to gather consistent in their responses. When they always allowed his pps to become distressed when they questioned momentum, as more and more people gradually pay increasing attention to the potential correctness of the minority view. said that the slides were green, they had more what they could see with their own eyes. This suggests that influence over the majority than when they said they several key ethical guidelines were broken and as such Group membership: We are most likely to be influenced by those we perceive to be like us (the in group), and less likely to be alternated between green and blue responses. This explanations based on this research are questionable. influenced by those people we perceive to be not like us (the out group). Minority influence is therefore more likely if we suggests that Moscvovici can back up these perceive a similarity between ourselves and the minority. E.g., Maass found that a minority of “straight” people were explanations of minority influence as it seems  A second weakness is that these explanations are based more likely to be able to change the minds of a “straight” majority about gay rights, than a minority of “gay” people. that consistency has the greatest effect when on laboratory research that is low on ecological validity. This is because the majority found it easier to identify with the “straight” minority than the “gay” minority and were influencing a majority. This is an issue because the pps were in an artificial setting, thus prepared to change their views. Minority influence on the majority occurs when the minority are part of doing tasks that bore no relation to real life e.g. stating the the “in-group”, rather than the “out-group”.  A further strength of these explanations is that colour of slides. This suggests that perhaps the pps did not the research on which they are based is high in behave as they would in the real world, so the explanations The dissociation model A minority may influence majority group members through the process of social reliability. This is because the research was carried of minority influence and the results of research on which cryptoamnesia – the idea that ideas are absorbed into the majority viewpoint without them remembering out in a scientific laboratory environment and these are built cannot be applied to real life settings. where those ideas came from. Initially ideas are resisted because they arise from a minority position, but over time involved artificial tasks that could be manipulated by they become detached from this source and are later remembered without being associated with the minority. E.g., at the experimenter’s use of confederates. This the start of the suffragette movement a few women campaigned for the vote. However, it was only some years later that majority suggests that if the research and hence the opinion openly changed and women got the vote. HERE it is the minorities’ influence that can change the views of those in the majority and hence explanations are tested and re-tested then the eventually the minority becomes a majority! same results would be gained. Add i t i o n a l A01 a n d A02 A0 A0 1 2 Potential Exam Questions: 1. Outline two explanations of why people yield to minority influence (3+3 marks) 2. Describe and evaluate two explanations of minority influence (18 marks)
  • 2. LT4: Explanations of Minority Influence Potential Exam Questions: 1. Outline two explanations of why people yield to minority influence (3+3 marks) 2. Describe and evaluate two explanations of minority influence (18 marks)
  • 3. LT4: Explanations of Minority Influence ESSAY PLAN: A01 ESSAY PLAN: A02 Describe and evaluate one … ESSAY PLAN: A01 Describe and evaluate two… Potential Exam Questions: 1. Outline two explanations of why people yield to minority influence (3+3 marks) 2. Describe and evaluate two explanations of minority influence (18 marks)
  • 4. LT4: Explanations of Minority Influence Additional A01 and A02 Material You can use the following material below as either A01 or A02 material. Remember if you use it as A02 you need to jam sandwich it so it has a top and bottom layer of bread. Potential Exam Questions: 1. Outline two explanations of why people yield to minority influence (3+3 marks) 2. Describe and evaluate two explanations of minority influence (18 marks)
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