Slides

PsychExchange.co.uk Shared Resource

Description
1. JLC QEHS 2010<br />Influence of Television on Persuasion<br /> 2. JLC QEHS 2010<br />Objectives<br />To be able to describe different ways…
Categories
Published
of 11
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  • 1. JLC QEHS 2010<br />Influence of Television on Persuasion<br />
  • 2. JLC QEHS 2010<br />Objectives<br />To be able to describe different ways television is used to persuade<br />To understand the psychological principles used in television advertising<br />
  • 3. JLC QEHS 2010<br />Your television is filled with adverts trying to change your opinion and behaviour<br />Oskamp (1988) argued that adverts are a powerful influence on out attitudes<br />Taras et al found that children's requests for certain foods correlated with the adverts they had been watching<br />
  • 4. JLC QEHS 2010<br />Attempts to persuade you include:<br />Adverts:<br />Political messages:<br />Attitude campaigns:<br />Appeals:<br />
  • 5. JLC QEHS 2010<br />How does TV persuade us?<br />Principle one:<br /><ul><li>Capture the attention
  • 6. Eye catching/Iconic images
  • 7. Be controversial
  • 8. Be annoying</li></li></ul><li>JLC QEHS 2010<br />How does TV persuade us?<br />Principle Two<br />Comprehension<br /><ul><li>Very important in political and health campaigns
  • 9. Less important in advertising</li></li></ul><li>JLC QEHS 2010<br />How does TV persuade us?<br />Principle Three<br />Create a favourable association<br /><ul><li>Once noticed a favourable evaluation should be made e.g Drinks adverts, associated with relaxation, friends and sunshine</li></li></ul><li>JLC QEHS 2010<br />How does TV persuade us?<br />Principle Four<br />Make it memorable<br /><ul><li>Familiarity is an important part of linking (devised form the mere exposure hypothesis)
  • 10. It must be remembered to work (ray 1988)</li></li></ul><li>JLC QEHS 2010<br />Read the news paper article and highlight the four principles<br />
  • 11. JLC QEHS 2010<br />
  • 12. JLC QEHS 2010<br />Explain how CC and familiarity/ mere exposure are used in advertising<br />Discuss the importance of systematic and heuristic processing in television advertising<br />Discuss the view that successful adverts can be loathed as well as liked<br />Use each explanation and write a brief statement about how it would explain the effectiveness of TV in persuasion<br />
  • AlBestSSC

    Jul 23, 2017
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks